With the start of the new year, maybe you’re thinking about increasing your MSP business marketing efforts. Are you wondering how you can reach more of your target audience and build brand awareness?
If you’re like most businesses, you have a content marketing plan in place. You probably post on social media, update your blog and your website with engaging content. However, do you write press releases about your upcoming services or special offers?
The problem is that many marketers view press releases as outdated and ineffective. While you might think press releases are declining, they’re still a useful tactic for helping your business stand out from the competition.
Read this guide on how to write a press release that will connect with your audience to create more sales opportunities.
What Is a Press Release?
A press release is a way to get your news out to your target audience. It allows you to spread the word about a special event, a sale, upcoming product releases and any other announcements from your MSP business. Press releases also add credibility to your business and instantly get your brand in front of your target audience. This builds targeted, organic traffic that leads to sales and conversions.
Step-By-Step Guide to Writing a Press Release
Even if you’ve never written a press release, this step-by-step guide can help you write a comprehensive press release:
Who Is Your Target Audience?
Think about your target audience before you choose your topic. Determine what they like to read, the information they need, and how your news can help them.
Research industry surveys and statistics to get an idea of useful news you can give your readers. This helps you grab good publicity and strengthens your authority. After your audience reads your press release, you want them to think, “Wow! I didn’t know that!”
Choose Your Topic
Now that you know what your target audience needs, it’s time to choose your topic. Start brainstorming ideas by reading other newsworthy industry topics. As you review them, ask yourself if you can make the stories more valuable or approach them from a new angle.
Some topics for press releases could be:
- Launch of educational seminars and podcasts
- Publication of customer guides
- Employees participating in community service
- Upcoming innovative services
- Business expansion
These are just a few examples of topics that can stimulate interest in your business.
Write a Snappy Headline
It’s not enough just to have a newsworthy topic. You have to create a headline and opening paragraph that engages your audience in an unforgettable way.
Grab your readers’ attention fast and get them excited with your opening sentence.
If you don’t grab their attention with your headline and opening sentence, your audience won’t read the rest of your press release.
Keep Your Audience Engaged
So, you have your audience’s attention with a snappy headline and enthralling opening paragraph, now keep them engaged. To do this, avoid trying to sell anything and keep your content brief, clear and concise.
If you want your audience to take action after reading your MSP business press release, be sure to include a CTA at the end of your document. By using these tips, your press releases will create the buzz you want for growing your brand.