MSP marketing has an onus to be cutting-edge where it’s feasible within your budget. Technology is always in transition, and when you can get ahead of trends in marketing, it communicates your relevancy as a tech company. One of the most direct forms of communication is video. Pictures can be more communicative than words and moving pictures can compound this ability.
The downside of video can be its associated expense, but a little consultation can help you maximize potential on a minimal budget. Sometimes properly organized smartphone footage distributed across social media can be quite effective. In any event, consider these advantages of video marketing as you go about incorporating such tactics into outreach:
Showing, Rather Than Telling, Is Sharing, Rather Than Selling
MSP marketing often involves advertisements of abstract concepts to audiences who aren’t familiar with them. For example, quantum computing makes it so ones and zeros can be simultaneously expressed in a way that exponentially compounds data processing capability. That’s a concept a lot easier to explain through a video, like this one about Google’s recently launched quantum computer.
Through such videos, you can communicate in a way that doesn’t “tell” the viewer, it engages them— it “shows” them. In sales, it’s better to share advantageous characteristics of potential products or services than to try selling prospects on them. You can use a video to show how your cloud provisions, or security, or mobile management options can expedite the operations of your customers. Video does this much better than pictures or the written word, though it’s costly.
One strategy might be combining video into written outreach. For example, you might write a piece about how technology is in a state of exponential transition and clarify using the Google video linked earlier. This can be a lever allowing you to prevent a “hidden” sales pitch. You “share” that staying ahead of the market requires product or service “X”— which it legitimately does. Now you’ve relevantly incorporated video you didn’t even have to produce in a “sharing” over “selling” way that’s likely to win you leads at the very least.
Video Represents a Prime Means of Developing and Marketing Your Brand
Through specific video you’ve developed, you can give future customers an idea of the mission of your brand, what sets it apart from other MSPs, and other details relevant to your demographic. This additionally adds a visual element that can be incorporated into marketing elsewhere in a more communicative way. Consider General Electric’s animated logo, as a for-instance.
Informing Video Marketing Strategies Through Consultation
MSP marketing can market more efficiently through video and communicate more effectively toward the conversion of prospects. If you have yet to explore video in MSP marketing, consultation or further investigation is certainly to be recommended.