One issue many an MSP business has been fighting with since 2020 is the consequence of decentralization out of balance with expectation. BYOD and other solutions that aren’t centered on a single location were already in circulation and becoming popular, but pandemic concerns forced the issue. There are collateral challenges, such as proper management remotely.
Meetings concerning marketing, outreach best practices, and shifts in business become more challenging through virtual interface software like Zoom. It’s not the hardware or software that’s troublesome, by and large; it’s the human element that’s difficult.
Specific Optimization Tactics
A variety of best practices are becoming normalized regarding virtual meeting enhancement. The following three are umbrella suggestions that will have a variety of unique applications define them. Generally, these tactics should help enhance virtual meetings:
1. Visually Interesting Virtual Meetings
First, make sure whatever meetings you manage are interesting to the eye. That can involve substituting video for the static footage of participants. It can also involve having backgrounds applied to zoom meetings which keep background decor from acting as a distraction.
2. Designing Content Relevant To Target Customers
Your MSP business will have to host meetings for potential customers, existing customers, partners, vendors, internal IT staff, internal marketing staff, and all variety of participants. To most effectively reach who you’re speaking to requires understanding what their interests are. What is relevant to your audience?
When you’ve got a visually interesting meeting that is additionally relevant in a very tangible way to those who are watching it, you can expect increased engagement. The difficulty develops when that which you’re presenting about is exceptionally boring. Here it can be valuable to use tactics math teachers have perfected.
Offer some sort of incentive for paying attention; something those to whom you’re presenting would find desirable. If you’re running a meeting regarding a mild change in logging best practices for app management that just can’t be presented in an exciting light, this kind of forced relevancy can be effective. It’s going to depend on the situation, of course.
3. Assuring a Worthwhile Amount of Variety Defines Meetings
Even if the subject matter central to your digital meetings isn’t “exciting”, you can maintain engagement a third way by injecting relevant variety. Conscientiously invite variety into digital meetings. One individual droning on for an hour without any variety is apt to gradually lull a person to sleep. Providing contrasting variety helps stimulate increased engagement. Give people breaks. Talk about casual things every 20 minutes or so.
Enhancing Virtual Interaction
As an MSP business, be sure you’ve got meetings that are interesting to the eye, relevant to viewers, and incorporate enough variety to string everyone along until vital data has been imparted. Different ways of applying these best practices exist; find your “cruising altitude” and lean into it.