What Does It Mean to Be “Ghosted”?
An MSP company will oftentimes have clients or prospects who just…disappear. One day they agree to meet with you, then suddenly you can’t contact them. It’s like they were a ghost! For a second they were there, then they disappeared permanently. This is “ghosting”, in a nutshell. It happens in relationships, and it happens when prospects decide businesses courting them aren’t worth the trouble. It also happens with candidates you’re looking to hire, and this can be an especially annoying situation.
Not Being “Ghosted” by Potential Candidates
There are a number of different things you can do to keep from being ghosted. Some are going to be a bit more straightforward than others. Certainly, you’ll want to look into consultation as a means of most effectively serving your specific business. That said, several advisable tactics that can reduce the impact of this phenomenon to your MSP include:
Incentivizing the Interview Process
You need to give candidates applying to your MSP company reasons to not ghost you. Especially if you think the candidate is a good fit and you know the market is competitive presently as pertains to new tech hires, then you might want to let them have more say over associated salaries or other conditions. You might conduct secondary interviews in more relaxed settings, like a coffee shop, or a restaurant. Also, don’t annoy either potential clients you’re courting or potential candidates you’re trying to bring aboard through too many emails or text messages. This can get annoying. Be balanced about it.
Regularly Checking In with Candidates
On the other hand, it’s quite important you don’t neglect to check candidates–and prospective clients–with some regularity. There is a balance here, and it will, to some degree, depend on the situation. Whatever you do, never blow off either clients or candidates. Always keep your word, and be punctual.
Using CRM Software for Clients and Similar Management Options for Candidates
Customer Relationship Management (CRM) software can also be used to manage candidates, especially if you’re a larger operation and you’ve got many interviews to comb through. Even smaller organizations may see many candidates. If you’ve got some sort of organizational solution to manage them, you can reduce ghosting substantially by keeping both candidates and clients properly engaged. Be sure you carefully manage candidates and clients using all available tools. Consultation can help determine those best for your business.
Overcoming the Ghosts
To keep your MSP company from dealing with too many “ghosting” candidates or prospects, there are a few things you’ll want to do. Incentivize the interview process, check in with candidates regularly, and incorporate a system of management for candidates and clients to keep everything properly organized. Such tactics will help you keep “ghost” candidates or clients from wasting valuable time.