MSP marketing should use all available means to ensure that it’s conducting itself in the most efficient manner. Before you follow through on any outreach marketing like telephone or email pitches, ask the right questions. Three worth considering include:
What Outcomes are You Seeking?
Your MSP marketing team should have a specific outcome in mind whenever contacting clients. You want something realistic. If you’re contacting a prospect the first time, it’s not very feasible to expect immediate conversion. It’s not impossible, it’s just not all that likely.
It is possible to expect interest initiation and expansion. Your email marketing campaign may require multiple messages be sent according to client interest. Before sending any message, first look into any customer relationship management (CRM) software information pertaining to that particular prospect, then use such information to determine what’s realistic to expect from what you’re sending.
Which Specific Action Should Customers/Prospects Take?
Next, you need to know the outcome you’re trying to facilitate through such messages. Is your goal to get customers more interested in your MSP, or conversion?
Prospects are always at varying levels of interest. Often, MSPs have multiple sales funnels aimed at different clients which draw them toward conversion using appropriate data. Your email outreach should take into account what clients are most likely to do with the information you send their way.
Do All Elements of Your Email Agree With One Another?
If you’ve got a subject line which doesn’t match the body of an email, you can expect clients won’t read it. Ensure all elements of your email, from the subject line to the conclusion, are in agreement. If you don’t, that’s going to look bad, and could work against you.
More Effective Email Outreach
MSP marketing should ask the right questions before reaching out to prospects. Ensure emails are in agreement, know what you want clients to do, and the outcomes you’re seeking.