Your MSP company may benefit from considering a Japanese scientist named Masaru Emoto, who hypothesized that water could be altered by human energy.
His conclusions can be applied to diverse media. In this video, the experimenter yells at one bowl of rice, cursing it, blesses one and compliments it, and leaves the third on its own as a control group.
The rice that is screamed at rots, the rice complimented ferments, and the rice left alone decomposes naturally. The lesson here is that how we treat things can have an effect on outcomes which may even seem metaphysical in consideration. It’s the same with your MSP.
If you’re limiting yourself internally by spreading the wrong kind of thinking, it can rot you from the inside out. Following are several beliefs which are of this negative kind and how you should avoid them:
Products/Services Must Be Flawless Prior Launch
Not only will your products and services never operate at 100% effectiveness, Moore’s Law predicates continuous shift in provision of products and services. About every eighteen months, technological ability doubles. This exponential growth initiates necessary upgrades of products and services on your end.
Doing so in a way which maintains contemporaneous tech provision will leave bugs in your wake, but avoiding such a swift forward pace of product/service provision will make you less viable than competitors. So, don’t get things flawless. Get them sustainable, and design error-correcting protocols.
Believing What You Sell Is More Important Than Client Value
Your MSP company may have the best services and products on the market. But if your marketing only shows what you do, clients won’t be interested. They don’t care or, in many cases, understand.
Clients are looking for value and results. Instead of telling prospects your specs, figure out their tech situation and give them a ballpark figure on what you can save them after the cost of your services has been factored into the equation.
If you’re targeting the right clients, you’ll always be able to save them money with your services after you’ve taken your cut. With marketing, advertise this value and give projections matching your primary client base.
Leaders Who Think Their Job Only Consists of Giving Commands
A leader leads, a boss gives orders. Leaders are followed voluntarily, while bosses force results. It’s better to achieve natural results rather than contrived ones. Management amidst your MSP needs to operate with the right attitude in terms of leadership, getting in the trenches when necessary and encouraging voluntary service rather than that which is compulsory.
Getting the Right Beliefs Established
Your MSP company will prosper or decline owing to core belief structures. Ensure yours are of the right kind from the top-down, and you’re more likely to see your operations flourish as you desire.
