Email marketing and other forms of marketing have one goal— to bring in more leads that can be converted to MSP sales. It’s not enough to be sending out hundreds of emails or printing out stacks of flyers if your copy is not tailored to your audience. You have to understand what businesses are looking for in an IT partner and carefully structure all your direct marketing materials with this in mind. You also have to understand that you only have a few moments to present your idea or invitation.
Here are three important ways to make sure your copy fulfils its important role:
Get the Length Right
The length of your copy depends on its objective. If you are trying to push news leads to your MSP sales funnel and get new prospects to visit your website, you might not need to give as much detail. If, however, the email or flyer is meant to give an in-depth presentation of a particular product or service, it is understandable that this might be much longer.
Respecting the prospect’s time and matching the length of the copy with the immediate objective are both changes that can lead to new leads and potential new business. When you say just enough and not too much extra, you connect better with your readers.
Push That Invitation
Whether it is an email or a printed postcard, you must make sure that your objective is as clear to the prospect as it is to you. Do you want them to visit your website, call you to ask for information, or send you an email? Make sure you extend this invitation more than once. Provide the contact information and details somewhere that is clear and easy to refer back to. After all, without this crucial invite and information, all you have is awareness about your IT services without any further call to action.
Spark Their Interest
When it comes to what you say in your copy, you must get the reader’s attention and spark their interest. Your goal is to get them to want to find more information about your business and how it can address the challenges their company is currently facing. This means that you do not need to present your entire product and service listing with all the details.
Once you have generated some level of interest with well-scripted copy, let your invite to the website or to get in touch take over from there. Once you have their attention, they may reach out to you or visit your site. You can then present them with the full pitch on what you have to offer. Generating new leads for your MSP sales takes great copy that is crafted and structured with clear objectives in mind.
