You really have to promote your MSP company, and there’s a way to get collateral visibility without spending extensively— and that involves becoming the “story” on which local media outlets report. Get the balance right, and your brand could become national news. That sort of thing definitely builds brand authority.
How to Co-Opt the Media Organically
There are a few different ways to go about this, and consultation through marketing agencies that are trusted makes a lot of sense. Essentially, you want a natural story to be available for the media to pick up on, and that can involve things like community service, or launching new tech. But more subtle methods exist as well–look at these suggestions:
Logos Included in Media, Advertisement, and Other Media
Collateral brand authority develops from logos being properly placed wherever the opportunity presents itself. Emails are one of the best opportunities. Finding a place for logos on blogs, business cards, YouTube videos, and in print media can also be important.
Ideally, press should gravitate toward your logos organically whenever some sort of story is done about your MSP. Your logo should be one of the most visible things about your business, this will be foundational in brand authority establishment.
Not All Press Is “Television” – Digital Press Is Key
You have to remember that television is only one wing of press. In fact, it’s not even the most prescient wing these days. Silicon Valley companies tend to have the most impact.
Your MSP company needs a digital presence, and that may not always include direct outreach. It could mean blogs, infographics, online animations, or apps used to fill a niche. If you can develop a free app with your logo that has some tech purpose, that’s good marketing digitally.
Design Stories Media Naturally Gravitates To
Provide free tech solutions to a school, hospital, or senior citizen’s center–just be sure the local paper knows about it. Invite bloggers and reporters over to explore new tech.
Find stories the media online and locally want to tell their viewers anyway, and you’ll help them as well as yourself. They expand readership, you expand visibility and brand authority to your target audience.
Brand Distinctions and Media Visibility
MSP company marketing can take many forms, but deliberate media calibration definitely has its place. Include logos in diverse media to establish visibility and brand recognition in an authoritative, positive way–emails, letterhead, business cards, online marketing, social media profiles, etc.: all need a logo present, and properly placed. Digital press is still the media and reaches people, so lean into that. Lastly, figure out ways of designing stories about your brand that media outlets will naturally gravitate to–charity IT work for a school or hospital represent a few examples of the sort of thing that can work; just be sure local and digital media outlets know what you’re doing so they can make a story out of it.