Digital Presence Defined
In a nutshell, the digital presence of your MSP company is how it is perceived online. For example, an MSP catering to primarily (or exclusively) corporate customers may have an online presence that is purely professional in veneer. Meanwhile, one which caters primarily to gamers may find a more casual, irreverent sort of digital presence more conducive to sales. Different companies will have differing online perceptions; the common thread is that you want whatever defines yours to resonate with the customers you’re serving.
Establishing Effective Digital Presence
There are a number of different ways to have a presence across the web that is visible and effectively resonates with target demographics. Certainly, what works for your MSP may not be best for others; but it will depend on the situation. Following are a few general guidelines to help get you pointed in the right direction, as it were:
Detail Orientation: Manage All Aspects of Visible Digital Presence
A mobile website should function as fluidly as one intended for traditional desktop access. Color schemes shouldn’t clash. Online materials should neither be too “busy” nor too “plain”. You want white space to help define content–that is: you don’t want massive chunks of text, this dissuades readers.
The format of website, blog, video, and infographic design should likewise have every detail considered. A professional veneer matching customer desires must appear legitimate, it must appear–even if associated “professionalism” is “irreverent”–as though production values are high.
Be Visible Through Courageous Online Moves
When your MSP company does something that takes a little boldness–a little courage–that tends to be a feather in the cap of digital presence. That is provided, of course, the move “plays” well. Even if it doesn’t, you’ll become known for being willing to take a risk, which can be a good thing for many MSPs. Ideally, courageous moves should pay off, and make your business look good.
Visual and Social Strategies Are King
Social media is very important to overall online presence in the modern day. Couple that with visual outreach best practices. Coloration, quality in output, and demographic resonance are all important here. People don’t want to read; that’s “active”. They want to “passively” consume content; lean into that.
Keep Metrics, Be Flexible, Upgrade
Tech changes, trends shift, and what you provide will transition as well. All outreach should have metrics associated with it to determine effectiveness. You’ll need to upgrade regularly, so be flexible enough that this isn’t an issue.
An Optimal Digital Presence
When your MSP company is detail-oriented, courageous, visual, flexible, and upgrades based on careful metrics, digital presence will likely be more robust. As you expand, so also will your presence, so make the process of establishing this online reputation an ongoing one that endeavors toward continual optimization.
