One important reason your MSP company needs to find a way to leverage influencer marketing toward sales is because such marketing has firmly stolen the imagination of the latest generation. Those born at or around the turn of the century practically live on TikTok and Instagram. People who got popular doing dances that are, let’s face it, less than skillful, will get millions of fans and be booked to schools or entertainment venues for paying gigs. Well, the generation responsible will be your clientele base in due time; and that time is sooner than you think.
How to Incorporate Influencer Marketing into MSP Outreach
This writing is short, we’re just going to cover the basics. Following are key tactics you should adopt as regards incorporating influencer marketing into your MSP’s existing outreach campaign:
Design Data Capture Solutions to Identify and “Feed” ROI-Rich Streams
You need to know what a successful influencer-driven marketing campaign looks like, and that means firmly establishing thresholds for ROI. Influencers can be “cheap”, but they’re certainly not “free”. So you need to see more money coming back from your investment in a given influencer.
For tech, that likely means avoiding the “TikTok girl” stereotype, and leaving into the “techie dude” who makes hour-long videos about new sorts of technological applications for fans that are tech-oriented.
At any rate, you’ve got to figure out how to collect data so you can determine which influencers are the best fit for your company and, once on-boarded, which influencers are producing the best ROI. Identifying the best options helps you determine why influencer A is more successful than influencer B.
Know the Audience You’re Targeting as Best You Can
Something else that’s fundamental for your MSP company is understanding who your audience is, what they want, and which influencers they watch. It doesn’t matter if you onboard a thousand social media influencers if their audience doesn’t overlap with your audience.
Extensively Research Influencers in Advance
You want influencers who won’t cause a scandal and will gladly do the work expected of them in a way that doesn’t complicate things unnecessarily for your marketing division.
Accordingly, research your influencers extensively before bringing them on. Look into their public histories and any controversies which might not resonate with your MSP’s corporate culture.
Finding Influencers for Your Outreach Strategy
As an MSP company, you’ve got to stay cutting edge; and at the fringes of that edge right now are influence-based marketing campaigns. Use data to determine what works best, and how “success” looks. Additionally, carefully research your target demographic. Finally, be sure all influencers you onboard match company values and will represent your business properly. Such steps should help you most successfully incorporate influencer marketing into regular outreach.