Did you know most websites only last a couple of years before they need to be redesigned? Redesigning a website is essential to success, yet there are plenty of common pitfalls that might prevent a successful redesign. Let’s take a look at the top mistakes to be cognizant of when redesigning an MSP business website.
Failing to Check Page Rankings
Even if your MSP business is not zeroing in on SEO success, your website pages will rank for specific terms. Take a look at what terms your website ranks for and determine how those pages are performing. Preserve the rankings for analysis and comparison across posterity, and you will be able to gauge the success of your website redesign. Moz’s Ranking report for keywords will prove particularly helpful. Simply enter your site URL, choose Analyze and Moz will provide a report with the keywords your site ranks for.
Not Designing with Functionality and Development in Mind
A truly effective website ranks in the top search engines, ultimately steering visitors to your landing page and call-to-action. Furthermore, the best website redesigns permit seamless functionality that makes it easy to process data across several platforms. The site should be mobile-friendly to expand your access to as many potential customers as possible. Enlist the assistance of user experience designers along with developers, and it will be that much easier for your site to be built with the proper information architecture, navigation, call-to-action, and other essential elements.
Design and Copy Are Not Distinct
If you are like most MSP business owners or managers, you are wondering whether copywriting or design should come first. Copy must be a specific length for design purposes and subsequent conversion. Content requires specific page templates, page types along with alterations to page block designs. In other words, the copy and design experts should work in unison. Encourage these professionals to collaborate with one another, and you will find the metaphorical whole of your website turns out to be greater than the sum of its individual parts.
Failing to Eliminate Underperforming Content
A full website redesign is an opportunity to perform an audit of the site content and eliminate content that is not performing. Eliminate outdated content that is not ranking well, and you will provide your site’s visitors with top-notch content that steers them toward converting into loyal, paying customers, some of whom recommend your services to others in need of your services.
There is Always Room for Improvement
Even if you make one of the mistakes made above, there will still be an opportunity to improve your site. The worst mistake you can make is to create a new site and assume it is perfect. Continue to improve your website as time progresses, and you will enjoy a competitive advantage that helps you capture additional market share and grow your MSP business.