An MSP business that understands the power of a buyer persona can reach a wide variety of customers and gain a competitive advantage over other IT companies. A buyer persona consists of many different factors, such as demographics, the reason for using a product, and the various steps they took to purchase the product. A buyer persona can range anywhere from one, five, or even 10 unique customer profiles that are interested in using IT services.
Here are three ways you can develop a buyer persona for each of your clients in the IT industry:
1. Ask Directly
One of the easiest ways to create a buyer persona is to conduct various interviews with eight or 10 clients that consistently use your IT services. These questions can be asked over the phone or you can send an email questionnaire to gain a better understanding of the perspective of each client. The more clients that you speak with will help you gain enough information to create multiple buyer personas.
2. Use Real Data
A common mistake that an MSP business will make in creating a buyer persona is to not always use real-world data in building the profile for each client. However, taking the extra time to perform the necessary research will give you a much more accurate description of each client and can help you develop a much more effective buyer persona for the wide range of clients for your business.
3. Integrate Information
The final step is to integrate all of your data and create an advanced buyer persona that will help you identify the needs of your consumer base. Of course, it is also important to continually look for ways to improve upon your buyer persona, as the needs of clients are always evolving and never stay the same for too long. However, continually updating your buyer persona will keep your business ahead of the curve and make it much more likely to gain new clients in need of IT services.
Understanding how to create a buyer persona is critical for any MSP business that is looking to grow and reach new customers in the competitive IT world. These powerful personalized messages are valuable marketing tools that can help your business grow and reach a wide variety of clients. Begin utilizing these tips today and experience the many benefits of creating a buyer persona for your IT business.
