An MSP business with antiquated website design isn’t likely to obtain or retain engagement among clientele. Imagine an old Netscape site designed under HTML principles 10 years ago.
Is that the kind of site you’re going to trust for modern technology? People expect cutting-edge sites to look the part, but that’s not enough. If a site looks good, but isn’t navigable, that’s going to defer prospects as well.
Tips in Optimizing Website Navigation
You want your website to look good, but you also want your website to be something clients can easily peruse. They shouldn’t have trouble finding what they need to, and when they do find it, the wording shouldn’t be obscure or generalized, but rather illuminating. Consider these tips:
- Have in-depth descriptions demonstrating what your MSP does
- Navigation should be continuously optimized based on data
- Drop-down members are probably not the best idea
Have In-Depth Descriptions Demonstrating What Your MSP Does
An MSP business needs to court specificity in pages like those which describe how and what you do. For example, don’t just say something to the tune of, “We provide top-tier, cutting edge technology solutions for diverse clients.” That’s good, but it doesn’t really mean anything, does it?
A better way of saying that would be something like, “We have cloud options, can offer dedicated server monitoring and support, on-site support, 24/7 help desks, and consultation. We can look at your business from the inside-out, figure out what you need, what you don’t, and where to compromise. From IoT to edge computing, and everything in between, we offer solutions.” Specify what you do and how.
Navigation Should Be Continuously Optimized Based on Data
Whenever someone visits your site, that’s ultimately quantifiable. How long they stay, what they dwell on, what they interact with, whether or not they share anything and other relevant details all have their place in terms of metrics.
Use this information to determine if your navigation design is working, or if it leaves something to be desired. Ultimately, you’ll have to make transitions continuously as you maintain your site.
The web design trends of yesteryear look antiquated through contemporary eyes. The contemporary designs today will look similarly antiquated from the future. Keep pace with the changes through continuous data collection and optimization.
Drop-Down Members Are Probably Not the Best Idea
Drop-down menus tend to get in the way. Since they involve slight graphics animation, connectivity can mess with how effective they are at navigability. It’s better not to use drop-down menus. Especially as mobile devices have come to dominate web navigation, drop-down design is becoming antiquated.
An MSP business needs to keep itself contemporary in terms of web design, as perception will lead to conversion or irrelevance. Avoid drop-down menus, continuously optimize navigation from collected metrics, and be specific when presenting relevant information. These tactics should help keep your site at a peak of navigational optimization.