As an MSP business, visibility is paramount for profitability over the long term. Your best customers will eventually quit working with you, and that means you need a continuous stream of new customers to replace them. Getting such a stream requires visibility. Visibility requires best practices. While there is no such thing as bad publicity, there is such a thing as infamy, and you don’t want that.
General Best Practices to Explore
MSP marketing is its own animal, though it will use a few best practices which are widely implemented across different areas of industry. With that in mind, following are a few things you might want to consider to round out and maximize the effectiveness of your overall strategy:
Goals and KPIs Are Fundamental to Success
Your MSP business needs to have realistic calendar goals which are silhouetted in Key Performance Indicators (KPIs) to show what’s working and what isn’t. A KPI might be engagement levels of your primary website in the wake of a content putsch including multiple blog posts on topics relevant to your target demographic.
When you’ve got realistic goals that incorporate KPIs to reveal progress, you’ll be able to hit those goals and even improve on them. A generalized approach with no goals or stats to reveal them will leave you treading water, in terms of marketing, rather than making forward progress.
Finding Your Audience Is Easier with Stats to Help Reveal It
Statistics are another family of KPIs. KPIs are specifically in reference to marketing outreach. Demographic statistics are rather like KPIs for target clientele. You need to think about what customer pain points are, and how your MSP addresses them. Statistical revelation of target demographics helps you calibrate outreach to precisely meet their needs.
When you know which key statistical realities indicate demographics that would “perform” well with your business, your outreach becomes calibrated. You know where the target is for marketing marksmanship; you’re not just “spraying and praying”.
Create Effective Content Built on Goals Defined by KPIs Which Reveal Effectiveness
Once you know who your audience is and what your goals are in terms of outreach, it’s time to design content that piques their curiosity and establishes your MSP as an authority. To determine how effective that content is, you want to keep a careful watch on KPIs related to engagement, conversion, or other relevant features of content interaction. Be flexible and augment as appropriate.
Facilitating More Effective Content Design and Distribution for Your MSP
As an MSP business designing and managing effective marketing programs, it’s very important to have goals and KPIs to determine if you’re making progress toward those goals. KPIs and other stats help reveal who your audience is–you’ve got to find them to reach them. From there, put together content that is effective, built around goals, defined by KPIs, and of a resonant quality. Such moves should help you more efficiently reach target customers in terms of marketing.