When your MSP business is recommended by peers, that speaks for your effectiveness with greater ultimate authority than the best internally-produced marketing effort could. Praise from without has this effect, and as an MSP, you can find it not only in peer businesses, but in the form of client reviews.
Additional Benefits of Peer-Generated Content
When you’ve got peers, clients, vendors, and other professional tech associates recommending you, it puts you a cut above competitors without such recommendation. Additionally, you can expect these benefits:
An MSP business that is well-reviewed by peers will come across authentically. Prospects reading a vendor’s high praises will look at your operation as one in which they can place their trust. People trust online reviews more than traditional marketing; that’s just the reality. So, lean into that reality rather than trying to avoid it.
High Peer-Generated Content Virtually Requires Loyalty
When there are great quotients of peer-generated content, both in terms of competitors and clients who regularly use tech services, this establishes your operation as a pillar of the local tech community. The more of this kind of content you can get, the better.
Expanded Recognition Socially, Marketers Who Are Trustworthy, and Community
When you’ve got a lot of peers recommending you, that gives you a heightened position in the local social pecking order defining the market you serve. People trust marketers who sing your praises, though they be exterior to your operation. Additionally, community is built. Have you seen the Star Wars movies? Or the Star Trek films?
Millions of fans compose a community of impassioned individuals who defend these movies to unrealistic exclusion of other social graces. This is an extreme example, but when you do well, a community will rise up around you.
It Makes Sense to Maximize Peer-Generated Content
An MSP business which has strong peer-generated content will be more successful in building a community, having loyal clients, and coming across authentically.