What Is Meta Tagging?
Your MSP business must follow SEO best practices to stimulate visibility. One aspect of SEO that is effective at the “technical” level involves tagging the very HTML code which search engines crawl through to populate results on SERPs, or Search Engine Results Pages. This process is called “meta” tagging. There are a lot of ways to “meta” tag content, essentially you want to have a few lines of information relevant to your SEO content–here’s some more information on that.
Four Notable Meta Tags to Explore
There are an endless amount of meta tags to explore for your business; some are as simple as varying titles or other relevant information pertaining to operations. Those we’ll be focusing on in this writing include the following:
1. The “Robots” Tag
This tag helps site owners have better control over how digital “bots” at Google index associated pages. The robot can either index and follow your page, index your page and avoid following it, or neither index nor follow it.
If you type in an HTML meta tag line like: ” /><meta name =”robots” content=”index, follow “, then the bot will follow you. If you do “nofollow”, it won’t follow your page. If you have “noindex, nofollow”, the Googlebot will neither index nor follow your page. Further meta tags in this writing will have similar application and HTML coding associated with them.
2. Tags Defining Site “Canonicity”: “Rel Canonical”
In terms of page quality, one tactic your MSP business can use to assure pages populating in Google SERPs are at their highest quality is to incorporate the ” rel=”canonical” ” tag. Essentially, this tactic lets the search engine know which pages that populate are the most relevant and updated.
This is especially important as search engines prefer not to populate the same content multiple times–that’s called “duplicate content”. This tag keeps the search engine from populating the wrong version of your page.
3. “Hreflang” for Sites with International Markets
For websites that have international customers through non-local markets, “hreflang” helps optimize language conversion. Searchers who find your MSP’s page will see it populate in their native language, meaning you can expand your customers beyond language barriers.
4. Microdata Vocabulary Sharing Through Schema.org
These tags are a bit more abstract. Essentially, schema tags make it easier for search engines to extract relevant data for more effective and prominent display on SERPs, conforming results to more closely match user inquiries.
Strong Meta-Tagging Stimulates Search Engine Visibility and Associated Traffic
When an MSP business uses known best practices in facilitating online visibility through solutions like meta-tagging, expanded traffic and associated conversion more than cover costs involved in such upgrades. Additionally, such tags initiate better viability in terms of overall competitiveness. The “robots” tag, “rel canonical”, “hreflang”, and microdata vocabulary sharing through Schema.org all represent worthwhile metadata maximization strategies for your site. Explore what you have, where you are, where you’d like to be, and which MSP marketing options best represent you. Consultation can reveal which of these meta-tags (if not all of them) best match operational needs.