An MSP business has a prerogative to utilize digital marketing methods with the utmost effectiveness, but this doesn’t have to be as hard as it sounds. Essentially, what you want to do is maximize existing methods of outreach and branch into more complicated things as you see ROI on other avenues of outreach. A great place to start is in your blog. Best practices effectively applied will have a high likelihood of yielding conversion.
Even a basic blog that’s regularly updated will have several distinct benefits deriving from its management. Visibility, impact, statistic discoveries, and networking opportunities all naturally develop from blogging. Some additional benefits worth considering include the following:
An Increase in How You’re Ranked When Searches are Done
One post won’t do the trick, but when your MSP business has multiple posts on a regular basis, this increases your visibility online. At minimum, you want to do 16 a month–essentially, ensure you’ve got something coming out at the best possible time every other day. More or less could be appropriate for your MSP, depending on its size and scope. However, Forbes advises 16 or more a month, and you’re not likely to find many outlets who suggest doing more than 50 in a month.
Education of Consumers and Establishment as an Authoritative Thought Leader
Posting on issues clients regularly contend with establishes you as an authority. Doing so on a continuous basis with an emphasis on cutting edge technology will position you as a leader of thinking in the field–a thought leader. As a bonus, your clients will become more educated pertaining to products and services in the tech industry, saving you difficulty in the sales process.
Communications Facilitation, a Repository for 24/7 Support, and Products/Services Explanation
A communication channel is opened with blogs. Prospects and clients can put comments on blogs, and you can respond. Additionally, you can figure out what real issues your consumers face and provide them solutions through your blog that will always be available.
You might even design a blog with multiple sections to help clients and prospects “troubleshoot” varying issues. This will further establish you as a trusted authority in your local market. Lastly, a good blog explains the products and services your MSP provides, which is a level of client education that can be quite valuable during sales meetings. Altogether, this represents a win-win for everyone; the only downside is the time necessary to make the blog.
Designing Blogs, Managing Them Right
An MSP business which manages a successful blog can see benefits like communications between clients, authoritative establishment, education of prospects, better search engine rankings, and more. Consultation through the right agencies can help you get your blog and its frequency at their most effective.