To grow your current client base as an MSP business, you probably have to explore a few marketing channels. Once you know who you are targeting, you can start crafting the right messages, which appeal to that audience. What you say, whether it is on your website, your email, cold calls, or social media, is of utmost importance. With only a brief opportunity to catch the reader or listener’s attention, beating around the bush is likely to cost you. Email marketing is one of the best ways of reaching out to clients, and with the following keys, you can do that in a more concise and effective manner.
Make the Reader Care
Unlike many other forms of marketing communication, emails really have little restrictions. You can make them as long and detailed as needed. That being said, when it comes to reaching out to potential clients, less is more. Long and long-winded emails are less likely to put your message across the right way despite the opportunity to include more information. The chances of the reader reading through the entire email are quite slim when you do not get your point across quickly.
Attention is one of the most valuable factors in marketing. If your MSP business has an existing email audience or is doing some cold email marketing, the readers’ attention must be valued and appreciated. To keep it and avoid losing out on many new business opportunities, there are a few things you can do to your email transcripts. Letting the reader know what the email is about early on is important. This way, you don’t waste their time.
It’s important to make the reader care about what your email has to say. Besides clueing them on what the email is about in the introduction, you also have to bring information that is relevant. Small businesses today can be overwhelmed by IT issues and decisions. If you can demonstrate that you understand these and have the solution for your target audience’s challenges, your business is in a good place.
One of the big mistakes that companies make in their emails is focusing more on the company’s services than on the customer. Your business is in business to solve IT challenges. When you focus more on your customers by personalizing your emails and being direct about the solutions that may interest them, you grab their attention.
Use a Good Call to Action
Once you have demonstrated that you understand your audience’s IT problems and have the solutions, your work is almost done. You have shown the reader your credibility and made them care about the contents of your email by explaining the benefits for them. The final step is to have a simple call to action for the next steps.
Doing all the things discussed above can make your MSP business email marketing more effective.