Email marketing is a crucial element in MSP sales because of its numerous benefits. In general, this form of marketing will allow you to target specific audiences with the need for IT support. You can create a customized message for the recipients based on the demographics, commercial status, and industry. Email marketing is also advantageous because of its low costs. In addition, this method facilitates efficient sharing of information.
Unfortunately, the effectiveness of marketing emails is often limited by spam filtering. Spam filters are designed to detect unwanted or unsolicited messages. This program will process all the incoming messages. If a marketing email has characteristics of spam, the filter will send it to a spam folder. Therefore, the recipient will not see it in their inbox.
Here are simple guidelines to help you keep your emails from the spam folder:
Minimize the Use of Images
You should minimize the use of images when sending a marketing email for your MSP sales campaign. Images are flashy and attractive under the right condition. However, if there are too many images, the spam filter will categorize the email as an unwanted marketing message. Therefore, even if your images are interesting, the recipient will not have an opportunity to see them. You should make sure that the images used are reasonable in relation to the text. It is also possible to just use marketing copy only. If you must use images, you should compress them. High¬-resolution images are often quite heavy and will be flagged by the spam filter.
Avoid Using Sales Clichés
You should not use sales clichés when preparing marketing messages for your IT support operation. In general, spam filtering programs are designed to detect the common unsolicited emails sent by marketers or advertisers. Words such as hot sale, urgent offer and promo will be detected immediately, and the message might end up in the spam folder. Therefore, you should craft an exciting email for your company while avoiding cliché terms. You should look for synonyms for these words to prevent filtering. You should also minimize the use of exclamation points or avoid them altogether.
Limit the Inclusion of Links
Spam emails are known to have countless links. Therefore, filters are programmed to detect the use of excessive and unnecessary links. If you choose to include these elements carelessly in your emails, your message will be directly sent to the spam folder. It is important to evaluate your draft and use only the most essential links. For instance, a call-to-action button is an indispensable link. You should also remember to use an unsubscribe link in all your emails. Otherwise, the email will be considered unsolicited and in violation of the CAN-SPAM Act.
Finally, you should make time to check your email’s spam folder. You should evaluate the messages filtered out and avoid making the same mistakes when sending your MSP sales emails.