SEO and Leads
IT lead generation needs to be approached from multiple fronts. It’s important to use local opportunities; like the chamber of commerce, it’s important to exercise word-of-mouth facilitation as possible, and it’s integral to utilize online solutions for maximization of visibility. Search engine optimization (SEO) is a key component in this area. Properly managing SEO can produce actionable leads.
How to Maximize SEO
There are a lot of different SEO strategies out there; working with agencies that specialize in providing solutions for MSPs can save you a lot of trouble. They can provide you with tools and resources which better inform marketing outreach, and so produce more reliable returns. Following are four tips many agencies that specialize in providing MSPs with marketing solutions often recommend:
1. Leverage Behavioral Analytics to Determine What Site Visitors Do
IT lead generation will be more likely if you use data to most effectively design your website, blogs, keywords, and other SEO factors. There are behavioral analytics programs which follow visitors through your site, showing what they click on most, what they ignore, and other pertinent details of their browsing.
Designing content to meet them where they’re likely to go, as the statistics show, can help you save them time. If you know what their behavior will be, you can anticipate it, and serve them in ways more likely to garner a conversion.
2. Maximize Content Production Through Recycling and Rewriting
Sometimes a blog post is retired before its value has matured. Content written about topics which are continuously relevant to target clients is technically “evergreen”. For example, computers and servers require replacement every three to five years. Though cloud computing continuously outmodes these options, on-site server arrays still need to be replaced on occasion.
There are tech topics which have an evergreen quality. There are also those which don’t, but which don’t differ substantially from new innovations in the primacy of a text’s body. Go over old content. Update it. Reinvent it. Recirculate it. Do you have content that was predictive and proven right in the fullness of time? Repost it with a brief introduction demonstrating your professional understanding of the market.
3. Become a Value-Rich Resource Solving Client Issues
Regularly producing value-rich content which helps clients solve prescient issues will make you a professional, authoritative resource to readers. Examine existing clients and where their pain points are. Provide the information which will help readers resolve the problem. For the most part, it will involve acquiring services like those you provide.
4. Don’t Forget to Incorporate Effective CTAs
Calls-to-action (CTAs) are essential in prompting prospective clients into conversion. They need not always require prospects to pay you for new services. A CTA could simply be invitation to read a white paper. The key is to have CTAs, and not neglect their implementation in varying marketing endeavors.
Balanced and Informed SEO
An IT lead generation strategy which incorporates CTAs, value, content maximization, and behavioral analytics into SEO strategies will likely see increased rates of conversion. Consider existing operations and where augmentation may be worthwhile.
