Your IT lead generation protocols need to be specific, well-thought-out, and effective. Keeping close numbers can be integral in making this happen. Additionally, there are avenues of approach that are already known and can help you save time as you iron out the best strategy for your MSP.
You need a steady stream of new clients in order to retain forward sustainability. The best clients can disappear overnight due to uncontrollable circumstances. Sometimes, the least lucrative clients hang on for the long-run. Figure out you’re expected retention rate and ensure your rate of conversion is always higher. These tips can help:
- Consistent blogging
- Adding social media buttons to content like email
- Conference networking
- Guest blogging
Consistent Blogging
Generating leads has to be done at a marketing cost that doesn’t overcome new revenue from conversions. This means you want to choose marketing solutions which don’t cost more than they should. SEO (Search Engine Optimization) is ideal for this, as it has traditionally high ROI. For SEO to be most successful, you need IT lead generation solutions facilitated through content like blogs. However, your company blog must be regularly updated for the right effect. What needs to happen is consistent production at a saturation of around 50 posts over 500 words in length every month. This should be done for between six months and two years, depending on your budget and what the numbers reveal.
Adding Social Media Buttons to Content like Email
Ensure any content where you can reasonably, non-intrusively add social media buttons is optimized. Email newsletters should have social media buttons, so should guest blogs if you can swing it–it will depend on the blog where you’re trying to get a guest post published. Ensure social media profiles are appropriately managed in terms of updates, actionable content that is relevant, as well as shareable and swift response.
Conference Networking
You’ll have opportunities as an MSP to attend varying technology conventions that are attended by peers, competitors, and prospects. Networking at such conferences can help you form alliances which will later yield clientele streams. Additionally, they can help you attain solid leads which are actionable. Networking is a key component of any business, and this is certainly true of managed services. You want to balance affordability with results, but the more conventions you can attend, the better–provided you’re seeing necessary results.
Guest Blogging
This was briefly mentioned earlier: you need to guest blog. Well, it’s recommendable, anyway. You can exponentially compound your reach by getting blog posts, white papers, articles, opinion pieces, case studies, and illustrations on other sites which cater to your target market.
It makes sense to further expedite resource conservation through the use of content agencies that specialize in both creating and disseminating content. This is especially true if their specialization is MSPs. They’ve already got access to a bevy of guest bloggers who are already aligned with your products and services. This can save you time.
Optimized Lead Generation
When it comes to IT lead generation, incorporating strong SEO principles strategically enabled through IT-focused content agencies stands to increase conversions measurably. Today’s market is uniquely opportune as online marketing continues to develop in new and surprising ways. Whatever you do, staying ahead of these trends would be wise.
