Brand awareness might be the missing piece to your MSP company’s growth puzzle. If your business is struggling to grow or if your company isn’t growing at all, take some time to reflect on whether your brand awareness is where it needs to be. Even a slight increase in brand awareness can spark growth, lead to referrals, expand your company’s overarching sphere of influence and add to your bottom line all the more.
Is Your MSP Company Known?
Brand awareness encompasses familiarity with a company including brand recognition, logo/name recognition, and more. The more your company is known, the better chance you have at converting that many more prospects into actual clients. However, if your MSP company is like most, you are still attempting to connect with target customers with a clearly defined voice. The challenge lies in controlling the conversation, especially on the internet, to bolster brand awareness and obtain that much more market share.
As an example, developing your own unique voice and controlling the conversation is that much easier with a prominent presence on the internet’s many social media platforms. In particular, obtaining an expansive number of Facebook followers and connections on LinkedIn will help your business increase brand awareness, familiarize the potential clients with your company, and expand your market share.
Use Content to Heighten Awareness
Social media will only take your company so far. Brand awareness is bolstered all the more with the strategic use of high-quality content. Use your website, blog, social media, and other components of your online footprint to flex your intellectual muscle, highlight industry advancements, and connect with that many more prospective clients. If your content is particularly engaging or insightful, it will lead to shares on social media, through email, etc. A single viral blog post or other contribution can lead to thousands of new connections.
Make it clear your business is on the cutting edge of tech, establish your team as authorities in the space, and your online content will have legitimized your business to the point that significantly more people prospects convert into loyal, paying clients. Just be sure to conduct some keyword research so your online content is written with SEO in mind. Add keywords such as “MSP company” to your online content at the appropriate frequency. Incorporate some keywords and key phrases into the subheadings, and it won’t take long to boost your brand awareness all the more.
When in Doubt, Demonstrate Your Thought Leadership
Business owners, managers and others revered as thought leaders enjoy that much more brand awareness. The bottom line is clients are looking to connect with service providers that address pain points, but they won’t consider businesses they don’t know exist.
Demonstrate thought leadership through content. Make it clear your team is staffed with industry leaders, and those looking for MSP company services will hold your company in high regard, giving you preference when the time comes to choose a service provider.