Digital content is a major force for MSP business marketing, and humanizing it is the key to connecting with your audience.
Does your content appeal to your audiences’ emotions?
If you want to form an emotional bond with your buyers, you need to reach them with dramatic, heartfelt, and emotional stories. This makes your business hard to forget.
Humanizing your brand is what you’re looking to do. It means creating emotional stories your prospects want to know, feel, and hear.
Read more about four elements to use for emotionally connecting with your target audience.
1. Appeal to the Emotions
Everyone loves a good story, and your customers are no exceptions. Storytelling is a natural way to make a human connection.
Draw your audience into your brand by sharing authentic, emotional stories with them. For example, instead of just posting content about when you founded your business, tell a story about the passion you have for your brand.
Be transparent about why you started your business, the obstacles you faced and how you overcame them.
Telling stories like these builds trust and personal connections. Your stories put a human face to your brand.
Also, make sure you’re transparent in all your communications. Be honest and authentic in how you interact with your audience.
2. Share Customer Content
Personalize your brand by sharing your customers’ content. This humanizes your brand in a couple of ways. It makes your customers feel respected and appreciated when you feature their opinions on your website or social media.
It also shows that you have trusting relationships with them. Ask your customers to write content to send in emails, social media or website pages.
3. Engage Employees in Your Content Marketing
Your employees are on the frontlines, delivering your message and services to customers. Take advantage of their expertise.
Also, take some photos of your employees and share them on your website or social media channels. Ask your staff if you can share their stories and insights.
If you share your mission with your employees and create a positive company culture, they will be your genuine, loyal brand ambassadors.
They add a personal touch to your brand. Encourage them to share your message and their opinions about your MSP business.
Your target audience is more likely to trust and relate to your employees. They are the faces of your brand.
4. Show Appreciation
Showing appreciation for your loyal customers also humanizes your brand. It highlights your emotional bond with them.
A few ways to show customer appreciation is to offer special promotions, personalized gifts or just heartfelt thank-yous.
Showing you care, respect and appreciate your customers will keep them loyal to your brand.
Focus on Relationships
When your prospects and customers form an emotional bond with your MSP business, it’s more likely that they’ll remain loyal customers. They’d rather buy from a brand they trust than switch to your competitors. As long as you put your customers ahead of everything else, you can count on a strong emotional attachment. When this happens, they’re in it with you for the long haul.