The prerogative of marketing for an MSP company is to function as a technological authority not only on data management hardware and software, but as regards varying marketing solutions. Getting your MSP properly visible to the right customers will require a directed approach incorporating known and developing best practices. Cloud computing comes closely into play.
A Fourfold Strategy with Multiple Applications
The following four-step strategy for marketing maximization is applicable beyond cloud-based outreach strategies. As a general roadmap toward visibility, these steps are definitely worth applying to varying advertisement endeavors:
1. Strategy Initiation Where Marketing Options Are Explored
Here’s where you dip your digital “toe” in the “pond” of marketing options. With cloud computing and Big Data, there are a number of software and hardware tactics worth looking into here. You’ll want to establish some baseline contact infrastructure. Websites, brochures, business cards, and social media accounts which are all managed by your Big Data solution in terms of metrics should be put together.
From there, you’ll want to make your MSP known at local events, explore local business listings to determine where you’ve got potential market share, apply marketing options which have a pre-packaged quality such as template emails automated through Customer Relationship Management (CRM) software, design easily sharable product sheets, and similar actions of this kind. Whether or not you use cloud options to manage your marketing putsch, these actions are your “first pillar” strategy toward effective outreach.
2. Determining What Works and Establishing Recurrent Processes
Once your MSP company has the marketing ball rolling as outlined in the first step, it’s time to optimize along Search Engine Optimization (SEO) segues, assuring promotional content is properly branded. Expanding CRM systems with what works from step one makes sense.
Establishing better email marketing options and templates is smart. Your MSP might even host a few events. Blogging should pick up along avenues of outreach that work, analytics should be explored, and organic social media outreach encouraged. Press releases are put into circulation during this stage.
3. Exploring Available Options, Keeping Numbers, Applying the Data
This is where things get a little bit more in-depth. In terms of “sales funnel” descriptions, at this point you’ve drawn potential customers through “awareness” into “interest”, and now they’re doing research. White papers, infographics, ebooks, and more established marketing automation are appropriate here.
4. Scaling Out As Successful Marketing Facilitates Increases in Outreach
Once you’ve successfully dipped in your toe, increased the marketing ripples you put through the pool of your demographic and made some waves with white papers and infographics, the next step is to scale out by expanding tactics that were successful.
Implementing Outreach Best Practices Effectively
Part of an MSP company effectively reaching target customers involves picking a marketing angle, establishing what works through such outreach tactics, keeping data on those moves, and expanding along such segues as successful outreach avenues are determined. Whether you’re utilizing cloud infrastructure or running things completely in-house, this method of approach is applicable.