Website speed is more important than ever for managed services marketing. Your website speed can make or break your digital space. Do you know how fast your website pages load? If you don’t, you might be sabotaging all your content marketing and lead generation efforts.
When you’re talking about website speed, a few seconds can mean the difference in increased traffic and leads or a devastating bounce rate. According to Google’s page speed research, a web page that takes up to six seconds to load will most likely have a 106 percent bounce rate.
Easy Fixes for Slow Page Loading
Before getting started with your website speed fixes, check the speed you have now with Google Page Speed Insights. This will give you an idea of how much improvement you need for your managed services marketing website.
1. Compress Images
When you upload large images to your website, you might think the website adjusts the size automatically. This isn’t true. Even if your images look smaller, the size remains the same. Large images take time to load.
Ask your web developer to minify all the code on your website. This removes all the spaces and line breaks, which decreases loading time. Your website will still look the same.
3. Update Redirects
It’s important to minimize and update your redirects. If you have too many, it can impact your page authority because it takes Google longer to see your website.
4. Cache Your Pages
Depending on your website hosting, your content management system should offer plug-ins that cache your pages. This means that when your users revisit your site, it will load a lot faster.
5. Consider Content Distribution Networks
CDNs are services that share your website content from their networks. This increases page load time significantly. Several servers store your content so users can access it from the closest server.
All these tips for increasing your managed services marketing website speed will keep you competitive. If you can get your page load speed under two seconds, you can double your web traffic and revenue.