Taking the extra time to study the various marketing strategies can play a key role in the success of your MSP business. Many IT support companies use a combination of strategies, such as content marketing and pay-per-click (PPC) advertising. Understanding the key differences between these strategies can help you find the best marketing solution for your IT company.
Here’s why content marketing is a much better option than pay-per-click advertising:
1. Cheaper Long-Term Option
One of the primary advantages of content marketing is that it’s a lot more affordable compared to pay-per-click advertising. Content marketing only requires a modest investment that allows you to naturally rank higher in search engines over time. On the other hand, PPC allows you to rank near the top of Google, but it costs a lot more money, and you will need to continue to make these payments. These costs can rapidly add up over time and make it difficult for you to stay within budget.
2. Attract Better Leads
Another reason to consider content marketing is that it allows you to attract more high-quality leads compared to a PPC marketing campaign. Consistently producing high-quality content is an effective way to attract valuable leads for your company, while PPC advertising is a much more challenging strategy to reach potential clients.
3. Simple Model
One of the main drawbacks of PPC advertising is that it is much more complex compared to content marketing. PPC advertising requires you to know which keywords to bid on while also optimizing your ads for a high click-through rate. You will also need to carefully design your landing pages for optimal results, while content marketing is a much more simple approach without costing you a significant sum of money.
4. Generates Long-Term Results
Content marketing doesn’t produce instant results, but it works for your MSP business over time. Naturally attracting more traffic and ranking higher in the search results over time will boost the outreach of your company. One single piece of content that costs a couple of hundred bucks may eventually lead to tens or hundreds of thousands of dollars for many years.
5. Build Trust
Getting people to click on your ads during a search result isn’t an easy task. Many users already know that companies pay for ads at the top of search results. However, web pages near the top reach it much more organically by providing high-quality and relevant information. Ultimately, content marketing creates more trust with potential clients compared to paying a lot of money to rank near the top of search results.
Again, understanding the various marketing strategies available is essential to the success of your MSP business. Content marketing is one of the best ways to reach higher quality leads while also costing less money compared to PPC advertising.