Over 100,000 MSP marketing firms and other tech-related consultancies exist in America, according to CompTIA’s 5th annual State of the Channel report released in October 2016. Think about it: there are over 300 markets in the nation— that averages out to quite a large number of competitors per market. In order to stand out from the crowd, you’ve got to do special things for clients. Here are ways you can improve your MSP business so that it’s poised for growth:
Work Closer with Sales Agents
Since sales and marketing teams share the same goal, which is to satisfy customers and increase revenue, make an effort to unify the two teams. One of the keys to making MSP marketing jell with the sales department is to create a coordinated strategy that both teams can utilize. Consistency is an ingredient to success anyway, so build bridges instead of walls between sales and marketing.
By brainstorming together, sales and marketing teams can create strategies that are bigger than the sum of its parts. New ideas are what drive a lot of success in the tech industry and the more minds that contribute to the mix, the better you increase the chances of developing powerful solutions.
Evaluate and Refine Your Strategy
Always be prepared to re-imagine your marketing strategy, since experimentation is one of the keys to adjusting your messages and the methods you use to deliver them. Start with monitoring the analytics of your website and figure out what attracts people the most to your content; then feed them a greater dose of what they’re looking for. If your analytics reveal a high bounce rate, get more thorough feedback from customers and people in your circle.
Create Relevant Valuable Content
Study your analytics carefully so that you can understand what your followers really want from your blogs, articles, and newsletters. Chances are they want solutions to their pain points. Ask your sales agents who speak with customers on a regular basis for a list of topics that come up frequently that you can address.
Your blogs should be updated frequently, but you should never stretch them with fluff just to make a post or meet a deadline. Neither followers nor search engines will reward you for weak content. You can never run out of tech topics that will interest executives who want to keep improving their business technology to increase efficiency, productivity, and profits. Here are ideas to keep your blog fresh:
- Interviews with industry leaders
- Statistics on how innovative technology improves business
- New ideas regarding security and BDR plans
- Examples of how automation cuts costs and boosts output
- Customer reviews how your services solved their problems
Learn From Your Partners
Ask vendors that you work with if you can rebrand their marketing materials that bring them success. They may be able to supply you with email templates and other tools that can save you time and money. Your partners may also be in a position to develop cross-promotions with you, such as providing free gifts for your customers.
The key to all business success— regardless of the industry— is communication. Whenever you run out of new ideas, the good news is there are always industry colleagues you can turn to who can offer their insights from experience.
One of the best ways an MSP can build its brand is by studying its local market and finding solutions that aren’t being delivered by competitors. If you’re the only one offering a valuable solution, then you may be able to disrupt your market and make life better for several businesses. Due to the increase in cyber threats, there is a growing demand for 24/7 monitoring and more advanced security.
The MSP marketing field is flooded with players, so it’s up to you to plan on standing out or getting lost in the shuffle. Integration between sales and marketing teams is extremely helpful in improving business culture and crafting consistent messages for your customers. Use your existing relationships to help expand relationships, since MSP success is based on loyalty and trust. Figure out what the holes are in your market and use your imagination to fill them.