Your MSP company needs to use available technology to identify and court target demographics. Behavioral targeting is a great way to do this. Basically, available statistical data collected on the web pertaining to online behavior is used to target clientele at times when they’re most amenable to the products or services your MSP provides. Using such algorithm-facilitated techniques can both drive and optimize automation. Following are a few strategies to help you expand ROI through such tactics:
Location and Device-Centered Strategy
Your MSP company has the opportunity to collect data pertaining to the location where target demographics are located and the sort of devices they use to access the web.
Geolocating is essential in SEO. Most people aren’t going to buy from online locations located in a foreign place, at least as far as technology is concerned.
Working with SEO groups that regularly serve MSPs helps you most effectively calibrate location and device-centered marketing strategy with available data.
Consideration of Website Activity
What kind of websites are your target clients most likely to use? Where do they make purchases online, and what are their average spending habits? Information like this can help you separate the “wheat from the chaff”, as it were, in terms of clients most likely to convert. You need to acquire these metrics, though. Working with SEO agencies can, again, be key.
History of Previous Transactions
It’s important not just to calibrate your outreach to match favorite devices and location of target prospects. Their online activity is, also, just a part of the equation. What they buy, when they buy, and why are additional factors which can help you calibrate outreach for greatest effectiveness.
Targeting Not Just Qualified Prospects, But Their Behavior
An MSP company which calibrates outreach according to transaction history, website activity, location, and most-used devices will have an increased likelihood of converting target demographics. Beyond simply selling technology, use technology to help expand conversions.