The average marketer does not work alone; more than three-quarters of these professionals are a part of a team. Such an arrangement makes it difficult to maintain MSP marketing team productivity. The question is what is compromising the marketing productivity. Here is a look at some ways to improve your marketing team’s efficiency and maximize the bottom line:
1. Prompt Feedback
Timely feedback just might be the most important way to improve your MSP marketing team’s performance. A marketing crew that is not meeting expectations or has several under-performing members should be addressed immediately. Do not wait until the next performance review or meeting. Address the employee now. Continue to monitor each employee’s performance and provide regular feedback.
2. Provide Campaign Information to Everyone
The manner in which a marketing group functions is unique from the manner in which the finance, sales, and other departments function. Each team member should be provided with campaign data. Fail to provide this information across the board, and it will be difficult to generate the intended results.
3. Gauge Each Employee’s Performance
Some team members perform better than others. Certain team members perform that much better or worse based on a number of factors. Some find it difficult to meet deadlines. Others are unmotivated. An assessment of each employee’s performance will inspire your team to perform better. Once employees are held fully responsible for tasks and regularly monitored, they will have every reason to give their all.
4. Tap Into the Power of Team Management Tools
Working as a part of a team is challenging unless the proper team management tool is in place. There is no sense wasting time looking for data from someone else or spending a chunk of time managing emails. Team management tools help everyone stay on the same page, monitor progress, and work that much more effectively. These apps even eliminate some manual work and delays while making it easier to communicate.
5. Focus on Communication
Keep the lines of communication open. A well-connected team that uses a communication app and jumps at the opportunity to collaborate is that much more likely to succeed. So, do not assume relying on a project management tool will suffice simply because a few employees like it. Recognize the fact that a separate tool, such as Flock, is necessary. An app designed to improve team communication will prove that much better than a project management tool messaging service.
The Moral of the Story: Respect Each Employee’s Individuality
No two employees are the same. Though your MSP marketing employees respect it when they are provided with a fair amount of work rather than be slammed with an avalanche of projects, performance metrics will always differ by employee. Take the time to pinpoint the proper performance metric for specific employees according to varied tasks. Let employees know they are being evaluated and it will only be a matter of time until productivity spikes.
