Marketing automation tools can play a key role in keeping track of client relationships and improving your MSP marketing strategies. Marketing automation includes many items, such as customer relationship management (CRM) systems, social media management apps, and automated email tools. However, you can further increase the effectiveness of these tools and reach new customers by adding a human element to marketing automation.
Here are three ways to improve your marketing automation strategy with the human connection:
- Focus on Specific Prospects
Sometimes, an automated system can overlook or miss out on potential clients that need a slight nudge to use your IT services. A CRM system can’t always track this data, as it requires human intuition to know when someone is on the verge of using your services. However, you can utilize this information to focus on specific prospects that are interested in partnering with your IT company.
- Build a Relationship
Using marketing automation tools is a fantastic way to organize contacts and keep track of detailed notes. However, these tools are unable to build a successful long-term relationship with clients. The key to MSP marketing is knowing when to pick up the phone to give a client a call. You might be surprised to know that many of your customers are happy to hear from you, and it is much more effective than text-based communication.
- Always Answer Questions
A potential client may have a few questions about your IT services that are not addressed on your website or brochures. Talking with clients over the phone or on a video chat is a great way to build a connection and answer any of their questions or concerns. Taking the time to communicate with customers is a great way to build a relationship and help your IT company rise above the competition.
Following these MSP marketing tips is a great way for your IT company to reach new customers and higher levels of success, helping your business continue to grow steadily.