Reaching out to new prospects and setting up appointments is essential to helping your MSP business grow and reach a wide range of clients. Understanding the best ways to set up each appointment greatly increases the chance of a successful meeting while also giving you an advantage over your competitors.
Here are a few tips to keep in mind to help you set up appointments for your IT company:
1. Keep it Simple & Get to the Point
One of the first steps in setting up a meeting with a potential client is to get yourself in the right frame of mind. Your primary goal is to successfully schedule an appointment and overcome any potential rejections from a client. One of the best ways to increase the chance of a meeting is to be clear and precise about getting an appointment. Many customers are extremely busy during the workday and do not have the extra time to listen to a lengthy sales pitch. If you are writing an email, keeping the message short while being conversational is a great way to increase the chance of obtaining a meeting with a potential client.
2. Provide Real Value
Another way to boost the likelihood of a meeting is to provide real value to a prospect. Performing additional research is a great way to learn about the needs of a potential client, whether you review past email messages or check out their company website. For example, if productivity is a top goal, you can discuss the many ways an MSP business boosts productivity in the workplace. Similarly, you can also focus on cybersecurity if they are concerned about data breaches or downtime. Always providing real value is a great way to stand out from the crowd and dramatically increase the chance of finding a new client.
3. Develop a Detailed Plan and Stick to It
The final stage is to develop a plan and stick with it. For example, you should always provide a few dates to schedule a meeting, as this gives the prospect additional flexibility. You should also be prepared to leave a voicemail, as reaching a new prospect for the first time isn’t always an easy task. Preparing a simple script ahead of time is a great way to leave a voicemail and increase the chance of getting a response. Once a meeting is set up, it is also a good idea to call ahead of time or send an email to confirm the appointment and ensure that everyone is on the same page.
Understanding the most effective ways to set up a meeting is essential to the long-term success of your MSP business. Always keeping it simple, providing real value to the potential client, and developing a plan are all critical aspects of setting up appointments. Following these tips can play a key role in helping your business be successful.