More MSP companies are starting up every day and that puts a great strain on your MSP business. With the growing competition and greater focus on managed service providers, you need to stay ahead of the curve. Automation of your services keeps you competitive in a world that is getting ever more saturated.
What to Automate
Your business has a lot of different ways it can automate and become more efficient. Business processes can be automated, operation processes can be automated, and there are options for monitoring activities to be automated. Throughout all of your business, many aspects benefit from automation. The right way to automate is completely dependent on the size and focus of your MSP business, and exploring these options must tie into the future vision of your company.
Most automation is done to save time or resources. With automation, your current resources are now available to look into other business challenges. Your business now does more, with the same investment of capital and resources. Here are the four benefits of automation within an MSP:
- Saving time – The main driver behind automation is to be more efficient. By automating the time-consuming lower tasks, your employees are free to engage in more valuable activities. Your sales staff can offer your clients more, without increasing operating costs and other overhead. Automation helps promote the vision and growth of your company.
- Reducing error – People make mistakes. By reducing the human involvement in your processes, you minimize the likelihood of human error. These errors can cost your company a great deal of money, and reducing risks improves your bottom line.
- Flexibility and control – Successful automation is flexible. Your automatic processes must be able to change and adapt to the different needs of your clients. Human input should also be considered to ensure the proper level of control is available throughout your processes. This ability to adapt makes your automation more useful and it can be repurposed, saving you time, money, and effort.
- It is marketable – Clients look to your company to give them peace of mind. Automation helps you build that comfort level while maintaining your current staff. Your company can also provide services such as continual monitoring at a cost level your clients are willing to pay. Even small clients with small budgets sign up for automated monitoring which expands your service offerings.
At the end of everything, your company has an agreement with your clients. The SLA (service level agreement) outlines what your company needs to supply to your clients to fulfill the contractual requirements. Automation allows you to increase your base SLA without having to hire more employees or utilize more resources. With a higher base service agreement, your company is set apart from the competition. Any competitive edge is necessary to get while the MSP industry continues to explode.
IT Companies Sell Innovation
The IT industry is portrayed as groundbreaking and constantly evolving. This appearance is important when you are pitching your services. By investing in automation, you continue to show customers that your business is at the forefront of the IT world. Your potential clients aren’t interested in second rate services; they want the best and newest of the IT support available. Automation shows that your company is leading the way in an overcrowded market.
Your MSP business is constantly battling for clients. Prospective customers have more option all the time and you want them to pick you for their IT needs. By automating parts of your business, you can offer more services at a lower cost, yet maintain your profits. The competitive advantage your company needs to stay viable is found through automation.