Cloud Computing: A True Game Changer
An MSP business that has used cloud computing to take advantage of SaaS (Software as a Service) solutions is seeing some surprising, cost-effective and productive advantages. Verticals pertaining to specific operational needs can be directly focused on.
What many providers of cloud solutions do today is find specific intricacies of a platform. They then center on those aspects of operations and focus on optimizing them such that provision of that specific service is essentially bar-none. In other words, SaaS solutions are aimed where necessary and often do a better job than similar internal solutions. This is one of a number of reasons SAAS innovation is expanding, such as:
- Tangible benefits
- Emerging benefits
- More than one kind of value
- Data leverage which makes MSPs valuable advisers
A horizontal approach is sort of all-encompassing, while the vertical approach focuses specifically on one aspect of operations. Think of it as a laser in contrast with a conventional flashlight. The flashlight illuminates more area, but it can’t project so far. What’s the range on a flashlight— 50 feet? A hundred? A laser can hit the moon and be visible from earth.
A vertical approach does the same thing. When cloud services specifically hone a certain service, they hit and illuminate a niche market, eventually driving acquisitions to you in a natural, organic kind of way. More clients can be reached more quickly with a decrease in the number of necessary salespeople. Customer acquisition costs (CAC) are distinctly diminished, potentially saving your MSP business tens of thousands annually.
Cloud computing saves time strategically. Not only is there a reduction of cost, but whole echelons of infrastructural functionality can be deployed in less than a year, sometimes in several quarters. This is an extremely swift model of deployment that in times past may have required years to implement. When software must be installed on the site of a business, the tech must also be requisitioned, installed, maintained, upgraded— the list goes on. That requires personnel, and beyond that, you’ve got more cohesive and valuable analysis of inherent data.
Many Kinds of Value
With vertically-designed cloud support, you can deploy software modules that have already been configured. When customers have some need which hasn’t been seen before, via the cloud, support modules can be implemented with great speed. Through increasingly specific modules thus applied, functionality compounds. Furthermore, it’s not just any kind of functionality. Everything is hyper-tuned to specific industries, meaning exactitude and cost-consolidation through optimization.
Ultimately, you can focus horizontal solutions in a vertical way as each aspect of operation is optimized. Management of content and automation of marketing are two great examples of this. These can be focused on a specific industry, increasing the effectiveness of impact.
There is greater access to data via cloud computing. With on-site solutions, you only get one-half of the data story. With cloud computing, you can see just how many users are actively engaged, whereas internally you wouldn’t have that ability. Additionally, you are able to determine just what things users are apt to engage with, and what they avoid. This way you can really get an idea of how your platform is doing, and which aspects are the most popular, as well as usable. When you’ve got that kind of information as an MSP, you can give that to the client, allowing them to optimize their own operations, and increasing your value as a partner in technology. Data can additionally be analyzed, archived, and properly utilized for correlation of trends. Basically, you’re looking at a cumulative win-win.
Retaining Competitive Edge
An MSP business needs to have technology that is cutting-edge and there’s little more profitable in that realm than SaaS. It cuts costs, increases the speed of deployment, provides data which can be leveraged toward optimization, is being innovated regularly and itself becoming more advantageous— there are multiple things recommending SaaS. Many different businesses are accordingly adopting SaaS solutions. MSPs are providing it, clients are demanding it, and the industry is expanding. Remaining competitive requires staying current in such areas. As such, SaaS represents a very valuable and industry wide innovation.