Highly Effective Business: Establishing Worthwhile Habits
Your MSP business can be an institution, but this requires proactive effort. Still, sometimes individual habits translate to corporate entities. There’s a book detailing seven habits effective people have. They’re covered under four categories:
- Starting with an end game
- Try to create a scenario where everyone wins
- Understand, then be understood
- Incorporate synergy
- Continually improve by maintaining existing systems
The Eighth Habit:
- Inspiring others through the voice you find
It’s easy to see how principles like these come to define how a company conducts itself. Independent, proactive employees prioritizing their activities toward an end game in mind are the kind who push an organization to achieve the same goals. When it comes to interdependence, this is even truer. An organization must work with other businesses to achieve mergers, etc. This requires win-win situations. And to be understood, you must understand— these things are synergistic. To achieve such goals, your company will have to maintain its improvement curve.
Should all seven be accomplished, a plateau of personhood for the individual and brand recognition for the company can be achieved. When you’ve got brand solidification, you become inspirational to other businesses seeking to accomplish similar things.
Good Intentions Can Decline
Many MSP business owners start out with such principles, and may even post them in abbreviated form on placards which adorn the walls of their offices. But time and accidents can dull any ideal. And you need a proactive approach to maintain your perspective. That’s what the “continuous improvement” is all about. If you use a saw regularly, the blade will dull. If your corporation is working continuously, a certain “dulling” of operational excellence will occur. You must work to incessantly improve operations for the same reason you must sharpen the blade of your saw.
Doing that requires more than placards and repeated platitudes. It requires having company meetings, measuring forward momentum, and invigorating employees such that they work to advance such aims on their own.
Stability isn’t the aim, because there will be times in the course of operations where difficulties may push such highly-effective habits outside the scope of traditional practice. Emergencies, high volume of sales, personal tragedy— Murphy’s Law (anything that can go wrong, will go wrong). Well, if you’ve got a placard saying one thing, and employees doing another, that creates a cognitive disconnect in a prospective client. When such clients are thrown off, they could become permanently set against your company.
Don’t Give In to the Dark Side!
One solution some companies come to is the jaded one, where the placard is removed from the wall, and everybody generally tries to do well, but cares have been essentially cremated. When that happens, customer service lags, and people become self-interested. Those who are “out for number one” are going to deceive clients for maximum sales expansion… and feel glad to do so. It’s the natural progression of operations: a business that starts off with a good aim, but lets itself stagnate, eventually begins to deteriorate. It’s like a house that isn’t repainted or repaired— you’ve got to be proactive about it.
If you’re proactive, you can do some amazing things. The Plymouth Sparrow House in Massachusetts has been around since 1640— that’s 377 years. There are centennial businesses as well, and cars that over-reach one million miles. If you’re wise in the adoption of maintenance strategies, you’ll get more use out of that which you’re responsible for. But always remember that it requires concerted, proactive effort.
Designing an Institution
Your MSP business can’t just give lip-service to top-tier operations. You must proactively pursue that which you aim to be, or face the effects of natural temporal deterioration. If you aren’t careful to maintain the ideological and operational thinking which drives your business, you’ll fall into decline.