Your MSP marketing content should be interesting in a natural sense which draws in your target market. That which is fascinating in one way or another is much more likely to keep a reader scanning until the end.
Natural interest is a strong selling tactic, and if you’ve calibrated content correctly, you’ll have a much higher likelihood of facilitating this outcome with success. Following are a few tips to help you design marketing that’s truly fascinating:
Incorporate Real Data and Relevant Images/Infographics
Your MSP marketing content should bring real information to readers. Give them insight into varying issues and be relevant about it. Statistical impact of legacy computer systems likely won’t resonate with many; unless, of course, your niche is a sort of hipster class who is concerned only with antiquated tech.
To be fascinating, you need to be relatable. One of the best ways to do that is to meet prospects on their level. Write about what is interesting, relevant, and true about their situation. Provide pictures and infographics incorporating statistics to drive the point home.
Quotation Manifests Authority Immediately
When you use a quote from a professional, well-known throughout the tech industry, you’ve got instant authority. Steve Jobs once said: “I want to put a ding in the universe”, and you can too. Using quotes like that to direct your content down segues matching natural client interests and leading to exciting conclusions.
Keep Readers Engaged, Use Subheadings
Subheadings need to be relevant and interesting, drawing the reader into answering the questions they pose or advertising solutions to problems representing operational pain-points readers deal with.
Get to resolutions quickly, and keep readers engaged. That said, don’t start a J.J. Abrams-style mystery box and not deliver. Engagement should lead to a satisfying conclusion.
An MSP marketing content which draws readers forward through engaging subheadings, uses the right quotes in the right places, and incorporates real data leading to a real conclusion will likely fascinate target audiences.