You often fail to fully utilize existing assets. Have you recirculated effective content? Do you have content production protocols which emphasize evergreen content? If you haven’t considered such solutions in your IT marketing, you must consider now. Following are three tactics which help you use existing content to its greatest effectiveness:
- Organize content
- Give it a score
- Improve and recycle
Your IT marketing plan should have content organized in whatever way makes the most sense for your MSP. Alphabetizing it is wise, so is organizing it by subject matter. In fact, the latter may make more sense, because if you keep making content, you’re going to have a lot of titles, and remembering a specific one could prove difficult. But if you organize content pertaining to subject matter, then you can really see where your most recyclable, effective content lies.
Give It a Score
Scoring content helps you additionally narrow down your content strategy such that it’s focused on subject matter and value provision which most effectively reaches your target market. Score your content based on several factors. How much does it cost to create? How long does it take to create? What kind of user engagement defines it? How evergreen is it? What sort of commentary has it initiated? Can you directly attribute conversions to this particular content? How effective is it in terms of SEO? Working with an agency providing SEO optimization for MSPs can be essential in helping you ask the right questions here.
Improve and Recycle
When recycling content, give it a cursory edit, update details that may need it, and add things as they come to you. Granted, not every improvement you make will actually better the content; but get into a practice of doing this, and you’ll find your alterations do refine.
Giving Your Content Legs
IT marketing strategies which organize, score, and improve content are apt to give that content legs— to increase its potential mileage. Consider what you’ve got and learn how to fully exploit it.