The MSP marketing strategy you use for your business can help you differentiate yourself from competitors and earn the trust of your customers. Whether you are competing against big or small companies, you need to create strategies to help you stay above the rest. The marketing strategy you employ should involve both internal and external stakeholders.
Exemplary Customer Service
Focus on providing your customers with the best customer service possible. In addition to providing quality products, you need to ensure everyone on your team offers great service. This begins with listening to your customers’ concerns and going out of your way to meet their needs. Customers will judge your competence based on the quality of service you offer.
Invest in training your team and adapting your company culture to prioritize customer service. Simple practices such as answering your phone on time, responding to complaints fast and offering follow up services can play role in growing your customers.
Own up to Your Mistakes
In business, you will undoubtedly make mistakes that affect customers directly or indirectly. The mistakes you make influence the customer experience. However, you can change the outcome of an experience by how you respond. Admit to the mistake, apologize and work on resolving it as fast as possible. If the problem will take time to resolve, offer regular updates and temporary solutions to ensure minimal disruption to your customers.
Your response to mistakes or accidents offers an opportunity for you to build your reputation. Whether you are at fault or not, accept the mistake and go out of your way to resolve it even if it means you need to work overtime or invest extra resources to offer a solution.
Build your MSP marketing strategy on honesty. If you make a promise and realize you cannot fulfill it halfway, call and apologize. Approach the tough conversations honestly, offer your customers the data they need, and allow them to make informed decisions. Your customers will respect your honesty and are likely to stick with you. An honesty policy also builds your reputation, helping you rise above the competition.
Common situations that might force you to lie include bad news. Instead of focusing on the bad news, come up with a resolution to present to your customers. Share the bad news as fast as possible, and direct your customers to your new strategy. Doing so, you will earn their respect and faith.
Innovate and Reinvent your Business
Invest your time and resources into innovating new solutions for your clients. Adopt new technologies, encourage risk-taking within your team, anticipate your clients’ challenges and become the reference point for any business looking for ‘out of the box’ solutions. One way to build the capacity to innovate within your team is to work closely with your clients, understand their pain points and anticipate their challenges. Innovative solutions will help you gain:
- A loyal following
- Grow your client base
- Help you attract the attention of industry influencers
- Earn you the respect of your competitors
- Improve your chances of attracting top talent in the technology industry
Create a Blog
Blogging allows you to:
- Connect directly with prospects
- Offer solutions
- Build your reputation
- Improve your search engine ratings
Strengthen your presence online by offering insightful, educational and entertaining content for your clients or anybody who visits your blog. If necessary, hire content experts to create original content for your blog.
Corporate Social Responsibility (CSR)
A big percentage of your resources will go to core stakeholders, such as your employees, customers, suppliers, and owners. However, investing in the communities you serve will build your reputation with the public and might even help you attract clients who admire your community building values. Find CSR projects that serve as an extension of your core business and help you stand out. For example, you might offer to support an after-school computer literacy program where your employees work as tutors in the evening or on weekends.
Your MSP marketing strategy needs to look beyond pushing products and services if you are looking to stand out among competitors. Focus on building relationships, improving your reputation and building a loyal client base.