Being an MSP comes with a lot of responsibilities that sometimes you may be too overwhelmed to keep up with all of them. But what if you found a way to help you automatically carry out some tasks without necessarily spending much time on them? The good guess here is that you will say yes since it will leave you some time to concentrate on other tasks at hand. Email automation is one such strategy that will help you in your MSP marketing.
The strategy simply means that once you set up your emails, all subscribed clients will get them automatically without you having to do anything. Many businesses, including MSPs, are relying on automated emails to do their marketing. Other benefits of using email automation include the following:
Saves You Time
MSP marketing is not easy, and you need all the time and methods available to gain and retain clients. By using automated emails to reach your clients, you will free the time you would have otherwise used manually dispatching emails to clients. You can spend this time to focus on any other types of marketing.
Increase the Level of Engagement with Your Customers
Automated emails are triggered by an action, meaning that once the trigger occurs, a certain email is sent. This makes the email more personalised, timely, and relevant to the client. This factor makes your messages increase the level of engagement with the recipient, as well as boost your brand image. In the long run, you create a very strong relationship with your customers.
The personalised nature of the emails increases the rate at which the recipients open them. This in return increases the traffic to your website, something that wouldn’t have happened if you were using non-automated emails. The more traffic you get to your website, the higher the revenue you will make. They also help recover lost businesses as those clients will be tempted to read emails that match their current situations. Regularly receiving emails that offer solutions to their current situations will push them into rehiring your business at that stage.
At first, investing in automated emails for MSP marketing may seem challenging and time-consuming. However, sacrificing time to do it in the beginning will free you a lot of time in the future. Start by getting clients to sign up for your campaigns, after which you can explore segments that will capture their attention. Learning more about your clients will help you send them more personalised emails which will make it easy for your communication.