You can’t do it all yourself. Your business will need some outside support and collaboration. The partnerships you form have the potential to determine if your MSP business succeeds. Even those who are already on your team should be viewed as partners as they share a vested interest in the outcome of the business. Here is a look at the different types of partnerships to seek:
Marketing partners should be on your side as quickly as possible. Forge relationships with similar organizations, promote one another when possible, and the relationship will blossom. These relationships can develop online or in-person through sales representatives, technicians, and so on.
People and organizations that offer something central to the delivery of your service or enhance your services in some way are strategic partners. These partners help you reach markets your MSP business cannot currently serve.
This style of partner might seem like it was created in the recent past, yet it should have been in existence well ahead of this point in time. Content assets can be leveraged with ease once people start sharing them. Build momentum to reach those outside of your network and your business will thrive.
The Challenge of Pinpointing the Right Partners
Identifying the best partners is challenging in and of itself. It is awfully easy to make a mistake during this portion of the process. Do not partner with any old group. Learn about potential partners, understand what they do and be strategic about your alliances. If the group in question will negatively impact your clients in any way, move on to the next candidate.
Start Establishing Partnerships
The faster you establish inroads with other groups that can help your MSP business, the easier it will be to win market share. So go out of your way to be social, press the flesh, pass out your business card and find ways to build mutually beneficial relationships. The partnerships you establish in the coming days, weeks and months just might benefit your business for decades.