Your MSP company marketing team needs to take on new strategies in the wake of the 2020 pandemic. In-person marketing, conventions, and the like have diminished considerably. True, there are still some opportunities out there in states where restrictions are practically non-existent–like Wyoming, or South Dakota, or Montana. However, there’s not a huge tech market share in those states–except for Billings in Montana, and Sioux Falls in South Dakota.
Notable Tactics to Explore and Consider
Utilizing new approaches to marketing outreach is fundamental to visibility in this strange new world that is presently defining business. Finding your balance here requires finding where society is “flowing” in terms of visibility. Presently, the following tips make a lot of sense:
Utilize New Social Media Conventions to Promote Visibility
Social media isn’t nearly so liberated as it was, and there are a lot of “new rules” to consider. However, more people than ever are consistently on social media now owing to the lockdown. In the first few weeks of lockdown, this is where communities interacted with one another almost primarily.
This is a mixed blessing. On the one hand, social media marketing will reach more people; but on the other, since more people are there, you’ve got to increase engagement metrics to have an accurate “read” on the level of impact you’re having.
If you reach 5 out of 100 people, that’s 5%. If you reach 1000 out of 100,000, that’s only 1%. This is the new reality that has to be balanced out in terms of social media marketing. It means diversifying to additional social media “channels”.
Decentralization of the Workforce Has Expanded Digital Interface Potential
Your MSP company can do more for less money owing to conventions like Zoom taking over in-person meetings. If your MSP is in Florida, you can reach people in Alaska without ever leaving the comfort of your office–even if that office is just in the den of your primary residence.
So there’s more potential to expand your reach. However, owing to decentralization, this means what you offer has to have a “decentralized” flavor. You’ve got to be able to provide more remote solutions to broaden who you can serve. So this is also a mixed blessing, but can be lucrative when properly managed.
Secondary Social Media, Facebook Group “Cold Fusion”, Micro-Community Catering
MeWe, Parler, Minds, Gab, BitChute, Rumble–these social media avenues can be more valuable than the “old guard” social media for some MSPs. Among the old guard, setting up active Facebook groups surrounding your MSP can act as an energy generator in a digital sense–you’ve just got to keep the “conversation” going strategically.
Catering to micro-communities can put your MSP behind little groups that need what you offer but have their own sort of ideology. You’ve got to be careful: micro-communities are often at odds with one another in a “tribal” way.
Keeping Visible Despite the Changes
When your MSP company incorporates secondary social media, self-fueling Facebook groups, micro-community catering, expanded digital interface, and new social media conventions, your company can retain visible relevance despite the change in modern society.