An MSP company that receives prospects who were referred to them is more likely to see swift conversion. People trust other consumers, reviews, and referrals over direct advertisements. However, getting an organic referral of this variety will require a level of strategy.
Tips to Differentiate and Exemplify Your Brand
Consultation through an SEO group specializing in solutions for IT companies will help you avoid fruitless efforts and stay abreast of the latest techniques. Generally, a lot of solutions fall under the following categories:
Being Unique
An MSP company that is totally homogenous in terms of provisions and branding likely won’t be remarkable. What makes you different from other MSPs? What do you do better? Where are your price points more effective? Where have you received awards?
Figure these things out and post content which emphasizes such uniqueness. Additionally, find where clients have posted reviews identifying such idiosyncrasies in a positive way and repost them as appropriate.
Trendy Thought Leadership
Thought leadership is important. In your blog, you should be pushing through “new” IT territory as it’s possible to. That said, try and follow trends as appropriate. Trends like waves flood the IT industry. Getting ahead of one can position you to go viral— or something similarly positive for your brand.
Time Sensitivity, Technicality, and Fun
Time-sensitive discounts, coupons, programs, services, or information can be alluring. Be technical when appropriate. If you’re not dealing with a technical clientele, then be sure your marketing is properly informed with stats to reach them. If you can incorporate some level of fun, that will make you more referable. People love a good joke— just consider that lizard mascot of the well-known insurance company. How can you take a similar angle that’s unique?
A Brand People Want to Refer
Your MSP company brand marketing should see increased ROI through time-sensitive campaigns, technical exposition, technical outreach, humor-driven campaigns, trendy thought leadership, and being professionally unique— these qualities make an MSP referable.
