Your MSP marketing is going to be more effective through outsourced solutions than it’s likely to be internally. Do you have the time and budget to develop a department with resources to continuously research the market, acquiring and applying the most effective digital marketing trends? Unlikely. And for a fraction of that cost, you can instead work through an effective agency. But on the other side of that concept, it isn’t wise to just go with the first content producer you encounter. Several things to consider before you start looking include these tactics:
Know the Kind of Content You Plan to Outsource
MSP marketing needs to hone outreach to specific markets. It’s no use taking a shotgun approach. Like a shotgun, the momentum of each individual content piece will diminish as the “friction” of a massive web spreads out the shot. Shotgun shells have BBs; about a hundred. At close range, such firearms are deadly. But over a few hundred feet, these guns are useless. Meanwhile, a sniper rifle can hit a target miles away. You want content to be “sniper” rather than “shotgun”.
Set Goals and Seek Agencies Who Can Hit Them
Design realistic goals. You can work with SEO agencies specializing in MSPs to hit them; but it’s best if you do research beforehand, consult peers, measure what data you can as pertains to competitors, and apply these strategies en masse before seriously shopping.
Design ROI Measurement Strategies
Once you know what you’re looking for as far as results go, you can determine what return on investment (ROI) to expect. Generally, six months is going to be your average threshold of time spent disseminating content before you see any profit.
When you know which precise MSP marketing content you’re trying to outsource, have goals in place, and know when you should see ROI, you can more effectively choose an outsourced agency for your MSP.
