Figure Out Your Purpose
As an MSP business, it’s integral that you know the purpose of your business and how best to emphasize that purpose. Many MSPs are general in this area to their detriment. Specificity is key.
When your business has a clear purpose underpinning operations, your branding will be affected, marketing designs will be affected, the target market you’re trying to reach will be affected, who you hire will be affected, and how you scale outwards going forward will be affected.
Tips to Help You Define Your Core Purpose
An MSP business can imagine facilitating a core purpose, but there’s a big difference between imagination and implementation. Asking and answering key questions can be important in helping you know what your core purpose is. Consider these questions:
What Can Your MSP Do to Make Your Clients’ Lives Better?
If the core of your operations facilitates value for clients, you’ve got an expanded likelihood of retaining them. As an MSP, you can cut operational costs, reduce data processing times, increase data management security, defer cybercriminal threats, and much more. Determine how best what you do can serve your clients, and make that part of your operations.
What Sort of Things Does Your MSP Do to Better the World?
Once you become skilled at providing true value for clients, your next step will be to provide true value to your community. This will require identifying areas where your MSP can solve a community issue. Doing this properly should have the added benefit of increasing clients.
For example, say the Chamber of Commerce backs a local summer initiative for a music festival. Perhaps your MSP could provide tech solutions in terms of software for facilitating equipment effectiveness. Do so well enough for a summer or two, and you might find additional clients seeking you as a core community solutions provider.
Additionally, after a few years, you may be able to start offering your services at a cost rather than free. This is a hypothetical scenario, but it’s got potential. Determine where you can help the community.
In What Ways is Your Operation Working to Make Itself Better?
Lastly, a core aspect of operations should revolve around the betterment of your MSP. Technological capability as relates to computing doubles on itself every eighteen months or so. If you’re going to retain competitive viability, it’s integral you continuously better your MSP.
Facilitating Your MSP’s Core Purpose
An MSP business which is continuously bettering itself, providing legitimate services for the community, and bringing true value to clients is an MSP more likely to succeed over the long-term. Determine core needs and support them with legitimate value.