With the increased rate of cloud adoption, selling Software as a Service (SaaS) applications may not be a stable revenue source for your MSP business. With the vast number of organizations all competing for the cloud space, revenues keep reducing day by day. To avoid the risk of low revenues edging you out of business, you must think of strategies through which your business can regain consistently high profits. Don’t think too much— Workspace as a Service (WaaS) could be all your business needs.
What Statistics Say About WaaS
Going by the data released by Markets and Markets, the WaaS market will grow to $9.41 billion in 2019, from $4.76 in 2014. Another research agency, Transparency Market Research, projects that the market will be more than $18 billion by 2022.
Benefits of WaaS to MSPs
WaaS brings with it a broader approach to managed services. It links up your client’s desktop with other data devices, creating a network within the workplace that the employees can remotely gain access to. This desktop becomes the virtual desktop for your client and can host multiple users at a go. This is unlike the traditional virtual desktops that could not host more than one user, making it mandatory for a client to have a virtual desktop for every user. With a single virtual desktop serving all of your client’s employees, the overhead cost for your business is significantly reduced.
Several other accrued benefits arise with the adoption of WaaS for your MSP business, including:
1. WaaS is Optimal for Both Big and Small Businesses
Small businesses are the primary clients for MSPs. This is because large enterprises don’t care about outsourcing for management services since they have the capacity to hire in-house IT teams. But with WaaS, big companies are finding it unfavorable to operate with these in-house IT teams. The new WaaS sensation is not only efficient but also provides higher economies of scale for large enterprises. Adopting WaaS for your MSP now means that you will have a wider clientele and an increased revenue collection at the end.
2. Reduced Time for Patch and Applications Management
Patch and app management is an almost daily exercise for MSPs, especially because cyberattacks in businesses are on the rise. As important as it is, patch management services do not give MSPs good profit margins. The tricky part of it is that if you fail to offer this service to your clients, they might lose trust in you and probably source for management services from other providers. With WaaS, you will not have to worry about losing clients to competitors for not delivering patch management services. This is because WaaS reduces the time needed for these services, which consequently lowers the overhead cost for your business.
3. Creates a Room for Customer Self-Service
The support model provided by WaaS is efficient enough for the client. This implies that your customers will manage to do quite a lot by themselves, including resetting passwords and managing some of the applications on their own. Furthermore, it means that many support requests from your clients will not bother you. The lesser you attend to clients, the lower the operation costs.
Getting Technical Support from Your WaaS Provider
In any case where your MSP handles WaaS on behalf of another IT company, then your business enjoys support from the IT company. In most cases, the actual WaaS developers have a higher IT capacity than MSPs and entering a partnership deal with them gives you access to their experts. The experts help you to manage operations within the MSP, and consequently, increases efficiency in service delivery to your client. This is, by extension, a good business strategy on your side.
With the statistics discussed above, this could be the right time to start offering WaaS services to your clients. Your MSP business cannot afford to miss out on the incredible future market that WaaS guarantees.