Your MSP company needs to maintain a continuously renewing stream of customers in whatever way is most feasible.
Some groups choose cold calls, where suspected target customers are called without preamble at strategic times in the day most likely to result in a positive sale.
Cold emailing is the same thing, only with email rather than telephone outreach. When properly done, cold emails tend to be more successful as there’s more engagement.
How to Properly Design Cold Email Outreach
As with anything, you’ll have better luck when you get a little counsel prior to engaging a given strategy. With that in mind, marketing consultants will generally advise cold email campaigns to follow the following guidelines:
Be Straightforward
First, don’t try to dress something up in a way that’s not authentic. With cold email outreach, you can utilize Customer Relationship Management (CRM) software to automate outreach.
Those who like what you offer will engage with the email you send. Automated outreach can continuously string along target customers without you having to think about it critically.
The key is to start a solid relationship with potential customers that works over the long-term. When you’re not straightforward, you’re sowing weeds into your crop; and you’ll have to separate them out at harvest. Avoid that by just presenting relevant data directly.
Assure CTAs Are Clear and Authentic
An MSP company that authentically presents information in a straightforward way can make a point of addressing pain points directly, and showing how the options you provide overcome those pain points. Then you can simply add a call-to-action (CTA) at the bottom of the email.
This isn’t the place to be oblique. The CTA you use in a cold email is likely going to be an invitation to explore further resources. You’re at the “prologue” to the “Top Of Funnel” area of sales. So, don’t ask for the sale immediately; work up to that subsequent CTA. The one in a cold email should just invite the reader to explore your business further.
Incorporate Conversational Tones, Only Track Data If There’s Engagement
Most of your potential customers aren’t technology enthusiasts. Whoever your target customers are, engage them in a professionally casual, conversational way. When you get a “bite” on your cold email “line”, then it’s time to track engagement. Until then, you’ll be spinning your budgetary wheels unnecessarily.
Getting the Most from Cold Emails
When your MSP company uses a straightforward, authentic approach to cold emails which include clear CTAs, conversational writing, and proper attitudes toward data tracking, you should be more successful in outreach efforts. Cold emailing is generally a much better option than cold calling, and can be automated using CRM software. If you haven’t looked into this option, it may be worthwhile to consult marketing agencies that serve MSPs to see how best to structure cold emails for your business.
