IT marketing has a high rate of turnover. Retaining employees can be hard. When you invest in them monetarily, you additionally invest in them in terms of experience, facilitating strategic advantage.
They know “where the bodies are buried” internally— and even in the market. When you lose an employee, you lose their particular idiosyncratic knowledge. To offset such loss requires strategic action.
It’s important to quantify the position of all employees carefully so that you can avoid being totally backhanded by their loss. This will help you to keep knowledge more effectively. This process will likely include these steps:
Understand What Knowledge You Stand to Lose
IT marketing professionals know people, they know locations for tech events, they understand where the latest business developments relevant to your MSP may be and much more.
That said, some marketers have different skill sets. Some are involved on the backend of things, developing strategy. Others deal with clients. Understand the specific value of individual employees so you know what’s lost when they go.
Be Aware of The Consequences Associated with Particular Knowledge Loss
Some knowledge isn’t necessary. Maybe Janice in planning knew where the best local coffee shop was and brought everybody their favorite cup on her way in. Good for her! But your business can survive without supplementing that loss.
However, if Janice had her finger on the pulse of a renewable client stream, you’ve got a loss indeed. Determine knowledge consequence to determine if you should replace it.
Design Actions to Be Taken for The Retention of Knowledge
When an employee leaves, you need to have a system of response actions which immediately take effect. This will look different for different employees, so do the footwork in advance.
Safeguarding the Knowledge Your MSP Acquired
IT marketing knowledge retention strategies which design response actions for knowledge loss, specify knowledge importance, and identify knowledge that may be lost, will position your MSP to absorb such losses more effectively.