Your MSP company must bring value to your clients. Value exists in more than the simple facilitation of technology. At the root of MSP services is delight. It’s delightful to save money. It’s delightful when what you conceive in your mind is realized with the click of a mouse or the tap of a screen.
It’s downright annoying when you have an expectation that isn’t delivered on. If you initiate delight, if you make tech usage pleasurable, that’s going to keep your clients around. Following are a few tips to help you do this:
Ensure You Meet Simple Expectations, Then Seek to Outpace Them
If your MSP company can’t meet the basic needs of your clients, you’re spinning your wheels if you advertise something better. Focus first on fulfilling expectations of clients. To fulfill expectations, you must build the right ones. Here’s a strategy: advertise slightly below your actual service level delivery, then when prospects expect level X, you can give them X-squared, and they’ll be delighted.
Help Clientele Know Where to Go after Conversion
Once clients convert to your products or services, you need to give them direction. Most clients aren’t going to be exceptionally savvy, some will. They need guidance in either scenario, as your tech company is likely ahead of them to some degree.
Facilitate Relationships That Are Personal
Don’t treat clients as though they’re statistics. Treat them like you would a close friend or family member; someone with whom you intend to foster a long-term relationship. Ideally, all clients should be retained. This isn’t possible, but it’s something you should attain to.
Enjoyable Relationships Between Your Company and Clientele
Your MSP company can’t facilitate positive circumstances in all situations, but you can prepare for success through facilitating proper expectations, giving clients direction, and fostering personal relationships. Consider your existing outreach and how you can initiate success with more strategic design.