As an MSP company, there are quite a few different tactics you can use to attract clients that won’t cost you a thing–well, they may take a little time. Time is certainly money, but it’s a resource that’s always available to you.
Specific Tactics to Consider
Now some of these tactics are best approached with a budget. That budget could just be for an employee whose specific purpose is to advertise for your business. It depends on your needs. Consultation from SEO groups who advertise for MSPs specifically can be very helpful, as can perusing resources from tech companies who have successfully used techniques like these:
Networking, Job Boards, Twitter, LinkedIn, and Optimized Email Outreach
Networking is essential in any business for marketing. Online, you can get a lot more networking done at a reduced cost through pooling information on things like digital jobs boards, Twitter, and LinkedIn. In terms of email outreach, you need to carefully manage email lists with Customer Relationship Management (CRM) software. A concerted effort which follows strategic guidelines over time will be most effective.
Expertise and Skills Showcasing, Video Content, Testimonials, Thought Leadership
You need to demonstrate your MSP company’s effectiveness to potential customers. White papers, pictures, and video help showcase skills. When you’ve got satisfied customers, get them to give you testimonials–you can incentivize it if you’d like. As pertains to thought leadership, you want to put together resources that help drive the debate pertaining to certain technologies. Take a side, take a stance, and be proactive.
Website Lead Capture, Guest Posts, Google “My Business” Pages, Business Partnerships
You can calibrate your website’s varying pages to capture leads. For example, a white paper may only be visible if a visitor inputs their email address. Additionally, you can send people back to that page through guest posts that have relevant links. You should have a “my business” profile on Google, and you should look into business partnerships with similar operations who need the products or services you provide. You can run a trade: they get “X” amount of service from you while you get “Y” amount of resources from them.
Incentivize Referral, Social Media Maximization, Outreach Calibrated Through Customer Personas
Give customers coupons, free products, or discounted services for referring you to other matching prospects. Maximize social media across all platforms to expand visibility. Use customer personas to “flavor” your outreach materials such that they most effectively match your target demographics.
Cost-Effectively Incorporate the Resources Available to You for Greatest Visibility
An MSP company which maximizes digital resources, provides incentives for review or referral, incorporates customer personas, and most effectively captures leads should see increased engagement. For best results, calibrate such outreach efforts with consultation.