Your MSP company would do well to focus on user reviews as a primary component of marketing. Positive reviews are more likely to induce trust among existing and prospective clientele across your business, as well as increase your SEO rankings. Think about it: you won’t believe a seller praising themselves; they have the incentive to stretch the truth. That in mind, following, several ways to obtain positive user reviews will be explored:
Don’t Be Ashamed to Start with the Easy Reviews
Your MSP company should feel no shame in pursuing low-hanging marketing fruit. Pick those plump, ripened fruits and enjoy them (clients who already like you, clients with whom you already have some relationship, etc.). Whoever fits the “low-hanging fruit” definition, appropriate their status to garner an authentic positive review.
Ensure Follow-Up with Clients, Especially Good Ones
Following up is another great way to get yourself reviews from clientele. Oftentimes, they have been meaning to give you a review, they just become too involved with the varying busy factors of life. When you’ve got good clients, follow up with them regularly and ask for positive reviews. You can even write your own and run it by them, then ask if they would allow you to publish it in their name.
Automate Reviews, Train Staff, Monitor Newly Converted Clients
Reviews should have some automated quality to them. Make the option automated for clientele. Train sellers and customer service reps to ask for reviews and how to post or where to send those reviews. Also, don’t forget newly converted clients. If you please them, they’ll likely want to review you.
Yielding Positive Reviews
Your MSP company needs to give itself an advantage wherever possible. Get easy reviews, follow up with clients, automate reviews, train staff, and follow through with newly converted clients. These strategies can be effective ways of obtaining legitimate positive reviews for online visibility.