An MSP business needs to have marketing which is memorable to clients. Public relations (PR) is additionally good for facilitating positive, long-term memories. Something interesting to consider is that technology reveals how memories are made with greater accuracy than has previously been understood in the modern era.
Hacking the Mind
You can use technology to psychologically hack the human mind, making your outreach materials naturally more memorable. Doing so is fairly straightforward, and there are many ways of facilitating sought outcomes. Following are several considerable methods:
Be Novel
You need to present your MSP business in a novel way–a unique way–that is somehow familiar. There is a misconception about memories. It turns out that which is traumatic tends to cement itself in the memory , owing to an initiated fight-or-flight response which is emblazoned across the mind through adrenaline.
Your takeaway as an MSP is this: some level of adrenal stimulation will make your brand more memorable. New things facilitate such excitement in a certain way. In terms of familiarity, you want to show how your new solution will provide exactly the results prospective clients need. Humor in presentation can be helpful as well.
Also, sensuality can, but it’s going to limit the demographic you can reach out to. additionally, everybody knows “sex sells”, but not enough marketing efforts properly utilize humor potential–often owing to corporate fears about reception. But you know what’s truly unique, inspiring, interesting, and likely to be memorable? An MSP that tells it like it is and makes no apology.
Be Relevant
The more relevant your marketing is, the more memorable it will be. People naturally remember that which positively and directly affects them. Clients have many “pain points”. These are areas of operation where your technology could “assuage” the “pain” of inefficient infrastructure.
Well, focus on showing prospects how you can address their needs directly. Internal research into existing clients can help reveal what your demographic deals with the most, accordingly informing further outreach. Also research competitors.
Be Enjoyable
Entertainment is key. Humor, jokes, novel ideas, aesthetically pleasing graphics, visual stimulation, music, desire–these things are all quite enjoyable.
When your marketing is entertaining at its most basic, that becomes memorable. If you can tell a good joke that doesn’t necessarily require a business “spin”, people will tell that joke and look it up online–then you’ve got organic publicity.
Additionally, you can sponsor well-liked material on the web or in other spheres of entertainment, associating yourself with demographically-aligned brands. Find ways of making your marketing outreach genuinely enjoyable.
Being Naturally Memorable
An MSP business that has enjoyable, relevant, novel marketing will make a lasting impression on its prospects naturally. You can’t force people into thinking about you, but you can maximize the likelihood of your materials to affect them in a sort of archetypical way. Build marketing to be naturally memorable, and it will be.
